In its search for trends in fashion, CURA continuously identifies ideas that are fresh and comforting while focusing on the society’s next generation.  Recognizing that each generation desires to remain flexible and open, the company utilizes trained eyes and experienced judgment to see what the next generation sees.  With a global perspective, they seek what is original in concept and select only the best ideas.  While there are other purveyors of fashion, in that sense CURA is without equal.

The space has been designed as a juxtaposition of old and new.  Creating an exhibition-like space echoing Friedrich Schinkel’s Altes Museum in Berlin, Germany, the design goes from rough surfaces, such as stone, into the smooth surfaces such as glass and metal.  The space is designed to be timeless, and is an appropriate setting for the cutting-edge design displayed within.