BY MALENE BIRGER, is a Danish retail design brand that has been expanding internationally and providing affordable luxury to a growing base of consumers.
Over the course of three years BMB opened a series of shops, shop-inshops, and showrooms across 42 countries including flagship stores in Copenhagen, Stockholm and London. At Space Architects in Copenhagen, we created a design concept for the boutique that strived to showcase the brand’s feminine luxury in new and inventive ways. Vintage furniture was sourced to offset the built-in classical casework, and soft tonal colors were used to create an understated backdrop to the brand’s more elaborate feminine merchandising. I had the great opportunity to manage the BMB franchise throughout my time at Space Architects. The international dimension was particularly exciting and responsibilities spanned existing shop studies, preparation of shop layouts and schematics, design of new furniture, production of technical drawings, and coordination of ongoing demands, with carpenters, shop-fitters, local contractors and suppliers in Copenhagen and abroad to ensure successful shop openings.
Location: London, GB, Antwerp Belgium, Lisbon Portugal, Arhus Denmark, Casablanca Morocco & Others
My Role: Project Manager & Interior Architec
Additional Credits: Space Architects Copenhagen