The Citizen Watch Company hired Mapos to conceive and design its first ever retail experience. Located in the heart of New York City’s Times Square, the prime goals of the project were to showcase Citizen’s wide range of timepiece collections, explain the long history of the brand’s technological achievements, and to create a design that both differentiated Citizen from a crowded marketplace and was related to, yet evolved from, its aging wholesale outlets.

Building from Citizen’s brand palette of mostly black and highlights of white, Mapos’ first move was to reverse this hierarchy to move the brand from a dark and exclusive men’s club into a more inclusive and optimistic experience for the 21st century.

Photography by Garrett Rowland.