YSL entity was a collaborative project resulting in an experiential design of the formal fashion brand Yves Saint Laurent (YSL). As a team of graphic, industrial and interior designers we were able to analyze the existing fashion brand to then create a new subsidiary brand, which was named, "entity".
From this new brand my team explored creative and innovative ways of branding, presentation layout, user experience and interior spacial experience to enhance our target market's visual senses and shopping experience.
As a strictly conceptual project, entity has enhanced my creative drive and pressed the gas pedal to my desire for growth within multi-faceted and experiential design.
Status: School Project
My Role: + aided in typograhy, presentation/layout and design of brand identity for the magazine + interior survey and schematic layout/design/drawings of retail shop + aided in design development of user experience; a music headphone set that directly relates to
Additional Credits: Julia Porter (graphic/interior designer)
Dylan Mellinger (industrial designer)
Jamye Lamborn (interior designer)
Austin Braine (industrial designer)