Transform an old shop of the fifties’ in a new originally designed store, able to strike and attract purchasers, in spite of its location, in the biggest city’s street surrounded by pre-existent clothing shops
CLIENT’S DESIRES AND NEEDS
Develop very essential design concepts in such a way to put all the emphasis on the clothes for sale, guarantying, at the same time, the place necessary to the activity itself
A boutique conceived as an industrial loft, where every part interacts with the others: the high-placed ceiling, the stair’s structure made of unprocessed iron plates, the floor alternating polished concrete and metal sheets, the mezzanine built with the wood panels generally used as for concrete walls, the un-plastered pillars and the reuse of electric cables’ reel as ledges, they all contribute to a sensation of “work in progress”. In this scenario, the clothes become part of the decoration, completing the sensorial experience of the purchaser entering this new concept of commercial store.
Location: Bordighera, IT
My Role: Project manager