Blending the disciplines of integrative marketing, account management, interior design and merchandising, Keva offers a unique combination, coupled with energy and positivity, as well as the ability to work accurately and effectively under strict deadlines and budget constraints. She prides herself on her organizational skills, leadership abilities as well as the skill to meet multiple deadlines simultaneously. Her communication skills have been honed through client relationships, vendor contacts, and team management.
O2 Design, Lambertville, NJ, US, Contract Account Manager/Interior Merchandiser
• Oversaw and maintained budgets for model homes, clubhouses and common spaces in a variety of communities
• Procurement of all furnishings, accessories, lighting for each project
• Accessory merchandising
• Developed budgets for projects
• Coordinated final billing for each project
• Managed and coordinated all installs for model homes
• Created and maintained project calendar
• Organized and maintained studio library
• Developed relationships with new vendors
• Participated in installations
Stewart & Bloom Design Group, Lawrenceville, NJ, US, Owner
• Designed, researched, and managed all projects, including model homes, sale centers, and clubhouses for national and regional homebuilders
• Coordinated interior merchandising with builders’ marketing objectives and demographic profiles
• Selected all interior design elements (i.e., wall and window treatments, flooring, furniture, cabinets and other storage options), within clients’ budgets
• Coordinated and managed work of outside contractors
• Responsible for new business development and marketing efforts
• Developed, wrote and edited the firm’s website, newsletter, social media posts, and other marketing collateral
• Represented and promoted the firm at networking events
• Developed specific marketing program for national builder for seasonal merchandising for their communities
Gacek Design Group, New Hope, PA, US, Contract Interior Design Concierge Coordinator
• Refined company’s existing brand and process for their “Design Concierge Program”
• Developed targeted marketing approach for launch and sustainability of new program
• Researched, wrote, designed, and presented interior design trends to program’s target market
• Contributed to design and content of marketing collateral for program
Oxford Communications, Lambertville, NJ, US, Senior Account Executive
• Managed and coordinated project development for multiple model homes, and sales/design centers throughout New Jersey and Pennsylvania
• Oversaw and art directed the development of marketing collateral for builder clients (i.e., signage, brochures, sales center displays, direct mail, ad creative)
• Developed an integrative marketing approach which allowed builders to implement branding message throughout marketing collateral and their model homes
• Managed a team of four (production manager, graphic designer, two account executives)
• Assisted in media outreach plan development, including print, online, and transit creative
• Contributed to the merchandising and space plans of model homes, and sales/design centers
• Streamlined the department’s workflow by reorganizing staff and production schedules
• Developed and oversaw production schedules for each project
Maryland Institute College of Art, Baltimore, MD, US, BArch, Photography
Bachelor of Fine Arts: Photography
Dean’s List
Major Achievement in Marketing Excellence Award, 1st Place
Major Achievement in Marketing Excellence Award for Best Interior Merchandising for a Condominium Model more than $301,000 by an Associate Member (Sales & Marketing Council of the Builder’s League of South Jersey)
Major Achievement in Marketing Excellence Award, 1st Place
Major Achievement in Marketing Excellence Award for Best Interior Merchandising for a Condominium Model $201,000-$300,000 by an Associate Member (Sales & Marketing Council of the Builder’s League of South Jersey)
Major Achievement in Marketing Excellence Award, 1st Place
Major Achievement in Marketing Excellence Award for Best Color Logo by an Associate Member (Sales & Marketing Council of the Builder’s League of South Jersey)
Major Achievement in Marketing Excellence Award, 1st Place
Major Achievement in Marketing Excellence Award for Best Website for an Associate Member (Sales & Marketing Council of the Builder’s League of South Jersey)
