Shinola is an Detroit branded wax-based shoe polish company from 1907 to 1960. Shinola recently reopened in New York that sells custom handmade bicycles and watches.

Working with the Rockwell Group and MG & Company, we had the chance to work on this amazing flaghship store in TriBeCa. We fabricated a custom steel catwalk and sprial staircase for exposed storage area for inventory. Finished with Japanese brown patina to give it a dark brown look and topped off with accents of brass to bring a warm and welcoming feel to the store. The Japanese brown patina brings out Shinola’s original color of the shoe polish, as the saying goes, “you don’t know sh*t from Shinola”. We also fabricated the signage for the storefront, the frame for the skylight panels, the numerous brass bicycle hangers and display shelvings throughout the store to match the rest of the metalwork.

This project has been featured in New York Times, Visual Merchandising and Store Design, CoolHunting, Dwell and many other publications. Images courtesy of the above mentioned publications.