Accountable for all aspects of sales and marketing operations to promote new residential real property developments.  Conceptualized, strategized, budgeted, and executed high-profile marketing and branding campaigns for online and print mediums. Managed all transactions, budgeting, pricing, financial analysis, advertising, public relations, broker/media outreach.

Achieved exceedingly high rents ahead of schedule for new premier luxury tower and maximized investment returns for client while setting the bar for new developments in New York City.  Obtained and exceeded projected price per sq. ft. yielding $4M+ during first lease up of 336 units.  Successful campaign and initial lease-up led to multiple re-rental maintenance projects with developer.