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Joval Borlongan

Joval Borlongan

San Lorenzo, CA, US

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Front facade
Front facade
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Supermarket+

In this project, we were asked to create a new supermarket concept that could be adopted by nationwide chains. Free to alter the traditional supermarket program, I combined the supermarket with a bookstore and cafe in order to invite new customers into the bookstore/cafe and supermarket. This supermarket concept drops the linear supermarket aisle, replaced by a grid of 4-sided aisles that replaces the traditional rows of supermarket aisles. This kind of commercial organization is borrowed from the divisoria in the Philippines, a kind of bazaar/market that is organized with stores inside cubicles, each one representing individual stores. In the smaller cubicle stores, the goods are displayed in the periphery, with bigger cubicle spaces allowing customers to shop inside. The light columns reinterprets this idea by using the structural element as the structure for retail display as well. The larger light columns in the book store area are open on one side to create spaces for reading and a music listening room. Some of these light columns go through the second floor, where sitting areas for the cafe can be located.

 
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Status: School Project
Location: Hayward, CA, US

 
Supermarket interior
Supermarket interior
Light column sketch model
Light column sketch model
Exploded axonometric
Exploded axonometric
Sections and plans
Sections and plans

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