Archinect
Jacqueline Fritz

Jacqueline Fritz

New York, NY, US

 

About 

Elsewhere:

Employment 

The Economist Group, Paris, FR, Thought Leadership and Business Development

--Conducted comprehensive research for identifying potential B2B/B2C clients and sales forecasting; ongoing development of CRM database across industries; built key relationships throughout EMEA region
--Participated in new client pitch ideation process and presentations to secure lucrative business such as -Credit Suisse, Oracle, SAP, IBM, Rusal and Orange; effectively communicated TEG’s value proposition aligned with client objectives
--Created and executed measurable digital strategies and integrated marketing campaigns to activate bespoke content: international events and sponsorship collaborations, direct media planning, email initiatives, social media and SEO/SEM generating record-breaking website traffic
--Provided strategic counsel and communication support to Head of Regional Sponsorship in designing customized content marketing solutions for clients: white papers, surveys, indexes and digital deliverables: microsites, videos, infographics
--Managed multiple projects of diverse scope simultaneously, while delivering on time, within budget and meeting all strategic business requirements; negotiate contracts and direct C-suite meetings
--Liaised with TEG’s Editors, Custom Research and PR/Marketing units to ensure operational excellence, editorial integrity and efficient cross-selling of deliverables

Sep 2012 - Mar 2013
 

Publicis Consultants, Paris, FR, Community Manager and Corporate Communications Consultant

--Advanced agency process for managing, deploying and reporting on AXA Global Facebook page; produced guidelines manual for training new community managers and launching accounts
--Managed AXA Fb page (500,000+ fans/3 geocentric languages); practiced CSR techniques
--Drove launch of AXA Spanish Fb page; collaborated with agency, client and partner entities across time zones
--Measurement and analysis of performance metrics for AXA online campaigns and Fb page
--Conceived and implemented promotional campaigns to increase AXA Fb audience engagement and fanbase; delivered content strategy and editorial calendars
--Produced monthly online magazine covering social media/digital trends distributed to L’Oreal Corporate worldwide; wrote content and identified multimedia resources for viewer interaction

May 2012 - Sep 2012
 

American Friends of Musee d'Orsay, Paris, FR, Digital Communications Consultant

--Advised Executive Director on visual design and identity, branding strategy, and overall online presence including concept articulation, web design, information architecture and usability optimization
--Ongoing management of website www.aforsay.org; created content inventory, produced and curated audio, video and text to be featured on all digital/social media platforms; create wireframes
--Supported membership events for Young Patrons Avant Garde group; graphic design of marketing collateral and coordinated direct email campaigns

Jan 2012 - Jun 2012
 

Marpillero Pollak Architects, New York, NY, US, Director of Operations

--Acted as firm troubleshooter and primary contact for all HR related affairs, vendors, and external agencies while managing principals and staff; tracked project timelines, task assignments and budgets
--Established organizational structures and protocols during period of rapid firm growth; pioneered efficient processes and best practices for lean operational performance
--Facilitated client/government agency relationships, marketing and outreach efforts; produced winning --project proposals and award submittals
--Directed development of www.mparchitectsnyc.com from pre-design through completion: generated content, led visual design and information architecture efforts and employed SEO/SEM for increased viewership

Apr 2008 - Sep 2011
 

Museum of Arts and Design, New York, NY, US, Development and Special Events Coordinator

--Raised $2.5 million and secured targeted sponsorships through implementing strategic fundraising initiatives: online/direct mail marketing and cold-calling for MAD events, exhibitions and capital campaign
--Participated in drafting grant proposals and produced marketing materials; researched potential funding sources and managed donor database
--Coordinated all aspects pertaining to planning MAD events of 800+ international guests including galas, member openings, collection visits, Board retreats and corporate space rentals
--Developed close relationships with all cross-functional internal units (MAD staff, UHNW donors, Boardmembers) to identify needs, prioritize workflows, manage expectations and meet all project deadlines

Feb 2005 - Jun 2008
 

Education 

The American University of Paris, Paris, FR, Masters, Global Communications, Visual and Material Culture

Digital culture, Ethnography, Visual theory, Globalization and Materialization, Brand strategy, etc.

Sep 2011 - Dec 2012
 

Eugene Lang College/ The New School University, New York, NY, US, Bachelors, Philosophy and Art History

Jan 2000 - Jun 2002
 

Areas of Specialization 

Skills 



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