MARISA S.A, São Paulo, BR, Senior Architect
· Responsible for the 2012 store concept overhaul.
. Creation and development of Architetonic Projects and Visual Merchandising, Research and
Development of Visual Identity, Language Conceptualization and presentation of proposals to the
board of investors.
. Coordination of Projects, development of retrofits proposal and inspection of construction sites
. Results: Increase in the payback, with 30% faster return of investment in points of sale, 205%
better sell out, with greater exposure of more profitable products. Increase in the medium ticket and
longer consumer stay within the store with better rate of conversion to finalized purchase.
CARLOS MIELE, São Paulo, BR, Project Manager - Architect
. Responsible for the development of projects of the upscale stores Carlos Miele. Development of
M.Officer stores at strategic locations.
· Development of new store concept in 2010.
· All new store concept under brand: Carlos Miele Bela Cintra, store Miele Patio Higienopolis, store
Miele Granja Viana and Iguatemi Alphaville.
· Research and development of materials, product exposure, layout and briefing.
. Project Coordinator, development of retrofit proposals and inspection of consruction sites
Results: 215% increase in jeans sellout, departmentalizatoion based in lifestyle, with a layout with
higher commercial potential.
Fashion Institute of Technology, State University of New York, New York, NY, US, Visual Merchandising
Visual Merchandising / Strategic Retail Design
FGV - FUNDACAO GETULIO VARGAS, São Paulo, BR, Masters, MASTER IN RETAIL
UEG - UNIVERSITY OF THE STATE OF GOIAS, Goiânia, BR, BArch, ARCHITECTURE