Garden Beer Gardens abstracts the marketing rebranding of Coopers beer, official sponsor of the Australian Open 2017 tennis tournament. Previously, Coopers was branded with an old-world-heritage-draft appeal. The cocktail-style furniture for the event juxtaposes warm traditional wood with modern plastered concrete and plastics. Planter boxes with succulents add a fresh-lively element, symbolic to a green tennis court. Bottle shape, assemblage, and storage were also incorporated into the concepts.
Status: Built
Location: Melbourne, AU
My Role: Concept Designer
Additional Credits: PIM Group
