I am an architect with 4 years of experience in marketing and communications within the architecture and digital sector.
My expertise includes creating marketing strategy, communication and digital consultancy for several architecture studios and companies. Also, I have developed marketing and project management plans and an online shop for Altrim Publishers, an international architectural publisher. When working for VVA Arquitectura and Architecture Weekend, I successfully established an online presence, which resulted in the creation of new leads for both companies.
Since the beginning of my professional career, I felt passionate about sharing the stories of the design projects and people that strike my interest. Once I started studying architecture, I became the go-to-person to give feedback on how to improve designs and presentations. Later on, I started a personal blog and began to share amazing architecture stories, both in English and Spanish. Since then I knew my professional path was one of communication.
Now, I have now been working for 4 years sharing architecture stories in a manner that closes the gap between professionals and customers. Studying my Masters in International Marketing, I am taking my passion to the next level.
Design Associates Inc., Cambridge, MA, US, Marketing Coordinator Intern
- Create project pitch for magazine proposal and publication to targeted and international print and online media.
- Research prospects to effectively customize marketing collateral to increase conversion rate.
- Redesign website to increase awareness in firm's project portfolio
- Also undertook responsibilities as office manager and librarian.
Altrim Publishers, Chicago, IL, US, Communication and Marketing Manager
- Increased sales by 400% by developing and implementing marketing strategies with distributors.
- Drove company growth by creating a 5-year strategic plan that encompassed sales, marketing, and operations.
- Improved company’s brand awareness by unifying graphic design across digital and printed mediums.
- Increased online sales from 0 to 25% of total revenue by implementing a content marketing strategy using Mail Chimp and social media including Facebook, Twitter, Instagram, and LinkedIn.
- Built relationships with writers in the U.S. and led the edition of a future U.S. book collection.
- Developed company mission statement, which allowed consumers and potential partners to easily understand the specific niche of the company; after implementing mission statement company started to receive book proposals.
- Streamlined the book creation process by developing a 2-year project management plan for each project that detailed key timelines, deliverables, and collaboration between editorial teams.
Hult International Business School, Cambridge, MA, US, Masters, Master of International Marketing
Illinois Institute of Technology (IIT), Chicago, IL, US, MArch, Architecture
Full Scholarship for a one year exchange program at IIT (Illinois Institute of Technology)
