For the last twenty years, ‘Atrium’ has been located in the base of the Centrepoint tower, the
iconic building that once held the title of the tallest building in London.
Recently ‘Atrium’ has made a professional move away from modern furniture supply to selling
the finest lighting products – a move that needed both explanation and celebration.
This then lead to a design Brief that required an interactive open space, with a central reception
area that could very easily be converted into a darkened showroom.
‘Studio RHE’ reacted to the Brief by designing a carefully choreographed intertwined space
which utilizes a series of rotating, interlocking, hinged, jig‐sawed wall panels that transform the
bright day‐lit space to a darkened showroom with a simple twist.
These rotating walls allow natural light to be played with throughout the day as well as adding
an ever changing frontage to the streetscape of St. Giles Circus.
This theatrical transformation will let ‘Atrium’ demonstrate their range of ‘Soft Architecture’
lighting by FLOS. ‘Studio RHE’ has emphasized this by arranging a rich mix of tactile materials
from high gloss resin to reclaimed Yara timber sleepers. This has been done whilst keeping to a
simple palette of predominantly a clean white, accentuated by a bright acid green used
throughout the edges as a luminous highlight.
Finally a darkened ‘inner sanctum’ meeting space has been created with colour change lighting
control wheels and integrally plastered fittings within the walls. These complete the showroom
experience before returning to the beautifully fitted central kinetic bar at the heart of the space.
The design direction is continued through the entire space to the Offices above where desks are
arranged along a diagonal show wall with integrated screens and net surfing booths that look
out over the double height showroom and plaza.