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Eight Inc.‘s pop-up installation for Jordan Brand has been selected as one of the winners of the prestigious German Design Award 2014. The project has won a Special Mention in the Architecture and Interior Design category in recognition of it’s special design quality.
The interactive pop-up installation was created to launch New York Knick’s basketball star Carmelo Anthony’s new M8 Jordan Brand sneaker. Inspiration was the player himself; the exterior of the installation mimics his explosive athletic talent on court, displayed by the shattered basketball floorboards. His calm demeanor off the court can be experienced inside the installation; two concave white walls display video footage that is describing him as a person and what drives and inspires him.
About Eight Inc.:
Eight Inc makes extraordinary things that change the way people think, feel and do.
Eight Inc. designs for some of the most successful and best loved brands and experiences in the world. The company works with global brand giants defining strategies, innovating and designing branded experiences that engage the consumer in relevant, dynamic and meaningful ways. Eight Inc. work crosses traditional disciplines and includes environments, products and communications. This work consistently results in award-winning projects and long-term client relationships such as Apple, Nokia, Citibank and Virgin Atlantic Airways.
Eight Inc. has offices in New York, San Francisco, London, Honolulu, Tokyo, Singapore, Hong Kong and Beijing.
More information on Eight Inc. is available on the company website: www.eightinc.com.