For IBID. Gallery in Los Angeles, PAR developed a plan for the international gallery to expand into the historic urban fabric of the Los Angeles Arts District, a low rise area in the eastern part of the city. Industrial buildings and lofts characterize this neighborhood, which is currently being infiltrated by newly constructed galleries, boutiques and cafés. The project involved transforming an abandoned garage warehouse and large courtyard into a 12,000 sf exhibition and event outpost. 

Working closely with our client, Magnus Edensvard, we were able to preserve the original aura of the structure while at the same time, create a new spatial quality for the gallery. The design includes a reception, two large galleries, private lounge, office, archival space, and service area. Conceived as an open and flexible space, the exhibition area shows works of varied scale and video installations. The exterior includes an event courtyard, outdoor workspace and an outdoor lounge. Mobile furniture elements designed to transition and connect the interior galleries and courtyard expand activities outdoors. The gallery opened with a painting exhibition by Christian Rosa earlier this Fall.

TYPE: Cultural 
LOCATION:  Los Angeles, CA 
STATUS: 2014, Completed
AREA:  12,000 sf 
CLIENT:  Magnus Edensvard, Director, IBID. Projects
ARCHITECT: Jennifer Marmon, Partner In Charge; Robert Mojica, Project Architect; Team: Victor Gonzalez, Thao Trinh, Austin Morgan

Our collaboration with IBID. Gallery recently continued in London where we designed their new location in Marylebone. The project involved adapting an early 20th century townhouse into a flexible 300 sm gallery. Our strategy embraced the historical character of the existing building while inserting contemporary elements that transform the space into two main exhibition galleries, office lounge, storage and service area. The gallery opened with a group show in conjunction with the London Frieze Art Fair in October 2014.

TYPE: Cultural 
LOCATION:  London, UK
STATUS: 2014, Completed
AREA:  12,000 sf 
CLIENT:  Magnus Edensvard, Director, IBID. Projects
ARCHITECT: Jennifer Marmon, Partner In Charge; Robert Mojica, Project Architect; Team: Victor Gonzalez, Thao Trinh, Austin Morgan