New York, NY
MetLife chose Clickspring Design to brand their 40,000 square foot, multi-level “cornerstone” at the New Meadowlands Stadium, home to the NY Giants and NY Jets. MetLife’s primary objective: enhance the fans experience at the stadium, immersing them in an environment designed to engage and entertain.
MetLife Central speaks on a visceral level to every Meadowlands ticketholder by giving them the multi-dimentional experience of life made more rewarding [better, brighter, easier, more fun] as a result of partnering with MetLife.
“Guarantees for the IFs in life” is the promise MetLife makes to its customers, and this is the message that wanted to convey to visitors to the Stadium.
Fans are greeted at MetLife Central’s entrance gate with a 175’ LED zipper announcing the day’s activities, updates and news. Once inside the gates and on the plaza, a 1500 sq ft mutable LED wows fans with ever-changing animations, film clips, game highlights and coming attractions. The 21’ diameter clock provides the perfect landmark for meet-ups.
The MetLife corporate suite serves as an exclusive gathering space in the New Meadowlands Stadium. The design immerses guests in iconic imagery of MetLife’s venerable history, while celebrating the spirit of game day —for both home games and all scheduled NFL matches.
It is clear that MetLife is “giving back” and changing the game day experience for fans in a positive way.
Location: East Rutherford, New Jersey