Santa Monica, CA
Located amidst the growing stretch of Melrose’s trendy retail shops, this high-end fashion boutique re-imagines the shopping experience as a trip down an “arcaded” runway. The linear space is punctured by three triangulated extruded displays, carved away through the middle to expose sculpted walnut surfaces and highly articulated vignettes. Lit from within, the vitrines rhythmically disperse light across the warmer walnut and custom-finished brass elements and the lighter concrete and acrylic surfaces. Mirrored surfaces visually expand the space and further reflect and filter the light. The centrality of the vignettes compels the customer to interact with the displays, becoming a part of the high-drama narrative and creating a lasting visual impact.
Location: Los Angeles, CA, US