Bérard Associates is a branding firm that transforms businesses through smart strategic thinking and simple creative solutions.
For global brands and small businesses.

Since 1996, our mission is to capture a brand’s essence that instantly engages the consumer and builds brand loyalty.

We analyze, experiment, build, think and rebuild.
We combine strategic insight and proud craftsmanship of many kinds.

We are based in New York, but have always operated globally, with affiliates in France and in the UK.

Our clients range from luxury brands to niche prestige firms based in some of the following countries:
Argentina, Brazil, Canada, France, Germany, United Kingdom, Germany, Japan and United States