GRO Architects is an award-winning architectural practice that privileges the integration of emerging technologies to respond to client needs, project complexity, and collaboration between disciplines. As architects we are intimately engaged in providing creative and sustainable design solutions for a broad array of project types and budgets. The virtual design and construction tools we use to realize our design proposals also allow us to bring to each project a more efficient and optimized construction process. Additionally, these tools have allowed us to operate in a highly efficient manner while maintaining low overhead and a staff of teo licensed architects and four project designers. Through the conceptualization of how new digital protocols augment, challenge, and change the authorial process of design we create novel opportunities for our practice.
GRO’s urban infill prototype, PREttyFAB, won an AIA Merit Award in 2009, a 2010 PCI Design Award in 2010, and was named “Project of the Year” by the Jersey City Redevelopment Agency that same year. In July 2009, Metropolis Magazine named GRO a “Next Gen Notable” for their Docking Stations project. The scheme envisioned a series of publically accessible floating extensions from Manhattan into the Hudson and East Rivers that powered city street lamps by harnessing river currents. In 2007, GRO won re:Construction, a design competition curated by the Lower Manhattan Cultural Council and sponsored by the Alliance for Downtown New York. Fabricated at the FABLAB, the resulting work, “Best Pedestrian Route,” was installed at the corner of Broadway and John Street in Lower Manhattan. In 2008, the same project also won an AIA New York Merit Award and a New York Designs Award from the Architectural League of New York. Current work includes the Jackson Green Redevelopment, a 22-unit housing project in Jersey City, NJ and a new K-12 Technology School campus in the Huairou District of Beijing, China. The firm’s design work has been published in the New York Times, the (Newark) Star Ledger, Architectural Record, the Architect’s Newspaper, Fast Company, Azure, Dwell, and Metropolis Magazine.