PURE is a dynamic practice to explore progressive architectural and urban design in China. It was founded in Los Angeles, California in 2002. In 2007, PURE’s China branch was established in Shanghai.

PURE has won numerous international design competitions, including Beijing Eco Valley, Shanghai Cultural Park, Forest Creek Art Community, Star Bay Resort, Kunshan East Town Urban Design, Shenzhen Universiade Cultural Park and etc. PURE’s work has been exhibited internationally, including the past three UCLA Selected Alumni Exhibitions, the 2007 Get It Louder Exhibition, the 2007 and 2011 Shenzhen and HongKong Architecture and Urbanism Biennale, the 2008 Beijing Architecture Biennale, and the 2013 Shanghai West Bank Architecture and Contemporary Art Biennale. In 2009 and 2012, PURE was selected as one of the top 48 Chinese contemporary architectural design firms in the publication of Building China.