We believe Architecture is for the Masses. It must be conceptually accessible and culturally pragmatic. However, this does not preclude it from innovation, quality, and authenticity. 

In fact, it is the Masses that inspire our work. 

We view design from the framework of realities of scale, global economics, global flows, mass production, mass markets, social networks. At the same time, we embed ourselves in the reality of the everyday. Our office is located in the hutongs in the heart of Beijing, functions as a laboratory to observe, test, and research. 

While we do not deny their role in design, our design methodology does not rely on personal opinions and emotional responses. To foster a collaborative environment we develop designs based on rational debate. We approach design mechanically, viewing it as a series set of problems to be solved in order to arrive at a most humanistic conclusion. We are two sino-foreign joint ventures; one an office for Architecture Design and the other an office for Product Design. We are a start-up consisting of urbanists, architects, designers and engineers. We come from both China and from abroad. Our education, experience, and built work extends internationally. We are young. We are a new generation of designers who know firsthand today’s digital tools and manufacturing processes. 

We are not interested in constructing form-obsessed fantasy architecture as versions of fictional futures. We’re interested in a future that is based on an intimate engagement with the realities of today. With intent and purpose we believe that design has the power to truly construct these realities.