Archinect - News 2024-05-06T09:40:44-04:00 https://archinect.com/news/article/150000432/the-kushner-family-s-new-zaha-hadid-designed-tower-for-666-fifth-avenue-is-catching-a-lot-of-heat The Kushner family's new Zaha Hadid-designed tower for 666 Fifth Avenue is catching a lot of heat Nicholas Korody 2017-03-30T14:59:00-04:00 >2022-07-11T17:31:07-04:00 <img src="https://archinect.gumlet.io/uploads/pr/prb6cuz00k0w1wxc.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><em><p>Jared Kushner&rsquo;s family's new skyscraper has caused quite a stir. The design of the 666 Fifth Avenue building in New York has been widely mocked for its apparently&nbsp;"phallic"&nbsp;shape&nbsp;on social media [...] Although the project has reportedly raised concerns about a potential conflict of interest given the close working relationship between Mr Kushner, the president&rsquo;s son-in-law, and Mr Trump, it was the skyscraper's design which grabbed the most attention.</p></em><br /><br /><p>Other people have noted that the building looks like a raised middle finger. Meanwhile, some have focused on the address&mdash;<strong>666</strong>&nbsp;Fifth Avenue. According to Peter Grant of the Wall Street Journal, the Kushner family is trying to change the name to 660 Fifth.</p><p>I like this response, personally:</p><p></p>