Archinect - News 2014-11-23T06:07:52-05:00 http://archinect.com/news/article/33843010/seeing-the-building-for-the-trees Seeing the Building for the Trees Nam Henderson 2012-01-08T23:32:00-05:00 >2012-01-09T22:51:33-05:00 <img src="http://cdn.archinect.net/images/514x/6m/6mj8vi4ukadbkfmz.jpg" width="514" height="448" border="0" title="" alt="" /><em><p>A REVOLUTION in cognitive neuroscience is changing the kinds of experiments that scientists conduct, the kinds of questions economists ask and, increasingly, the ways that architects, landscape architects and urban designers shape our built environment. This revolution reveals that thought is less transparent to the thinker than it appears and that the mind is less rational than we believe and more associative than we know.</p></em><br /><br /><p> Architecture critic, Sarah Williams Goldhagen wrote a brief piece exploring the use&nbsp; of embodied metaphors in contemporary architecture. Looking at recent works by Junya Ishigami, J&uuml;rgen Mayer H., Zaha Hadid and Sanaa for instance, Goldhagen notes that the use of metaphors that allude to trees, river-like space or a habitable mountain-scape, is on the rise. While the possibilities of the ongoing revolution in our understanding of human cognition and their potential for shaping the design of our built environment are unknown she believes that the employment of such metaphors in such projects "<strong>point toward how the built environment could &mdash; and should &mdash; be radically reconceptualized around the fundamental workings of the human mind.</strong>"</p>