Archinect - News 2014-12-22T20:04:33-05:00 http://archinect.com/news/article/113973577/red-bull-s-inaba-designed-office-is-the-antithesis-of-trendy-workspaces Red Bull's INABA-designed office is the "antithesis" of trendy workspaces Justine Testado 2014-11-18T19:05:00-05:00 >2014-11-21T13:42:33-05:00 <img src="http://cdn.archinect.net/images/514x/14/14z3frrna9e26req.jpg" width="514" height="343" border="0" title="" alt="" /><p>When it comes to a high-energy drink giant like Red Bull, most would probably expect their corporate offices to reflect the sporty, frat bro-friendly culture that the brand overwhelmingly attracts. Not a single hint of that can be seen in the company's newly designed office in New York by Brooklyn-based architects <a href="http://archinect.com/firms/cover/106366/inaba-inc" rel="nofollow" target="_blank">INABA</a>.</p><p><img title="" alt="" src="http://cdn.archinect.net/images/514x/pa/paddue86ipd16k51.jpg"></p><p>In fact, Red Bull's New York office looks generic and insignia-free -- which is not common for large companies. INABA states that the design doesn't integrate the latest theories of workplace productivity nor is it driven by narrative or graphic imagery. It ignores workspace interior trends like grand-scale gestures, playful recreational lounges, or urban-chic office decor. On the other hand, the <a href="http://archinect.com/news/article/112805150/muji-s-prefab-vertical-house-now-available-for-japanese-residences" rel="nofollow" target="_blank">no-brand minimal aesthetic</a> is a growing trend itself as well.</p><p><img title="" alt="" src="http://cdn.archinect.net/images/514x/jz/jzn4krxmqkbt9gc7.jpg"><img title="" alt="" src="http://cdn.archinect.net/images/514x/yi/yinastae02xmvmc4.jpg"><img title="" alt="" src="http://cdn.archinect.net/images/514x/up/up63mzq57r15f8zf.jpg"></p><p>The office's "timeless" and brandless design questions the standard that corporate offices must be a spatial representation of the company and the brand qualities of which it established itself. "Red Bull&rsquo;s New Yor...</p> http://archinect.com/news/article/90756269/the-open-office-trap The Open-Office Trap Archinect 2014-01-08T13:16:00-05:00 >2014-01-13T17:11:12-05:00 <img src="http://cdn.archinect.net/images/514x/50/5077a1cafcf78329285ce40af92c377e.jpg" width="514" height="466" border="0" title="" alt="" /><em><p>The open office was originally conceived by a team from Hamburg, Germany, in the nineteen-fifties, to facilitate communication and idea flow. But a growing body of evidence suggests that the open office undermines the very things that it was designed to achieve.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html> http://archinect.com/news/article/56164475/robert-peck-ousted-head-of-public-buildings-commission-at-the-general-services-administration-is-hired-by-gensler Robert Peck, ousted head of Public Buildings Commission at the General Services Administration, is hired by Gensler Archinect 2012-08-28T17:02:00-04:00 >2012-09-03T18:45:02-04:00 <img src="http://cdn.archinect.net/images/514x/1z/1zovdethjdspdjgd.jpg" width="300" height="230" border="0" title="" alt="" /><em><p>What constitutes a modern professional workplace is changing rapidly, and Gensler, the San Francisco design and architecture firm, is betting those changes will factor more heavily not only into clients&rsquo; interior design decisions, but every single real estate decision they make. That bet led Gensler to hire a well-known name locally in both design and real estate circles: Robert A. Peck.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html>