Archinect - News 2014-10-31T07:41:11-04:00 http://archinect.com/news/article/108098517/dronevertising-makes-real-life-pop-up-ads ‘Dronevertising’ Makes Real Life Pop-Up Ads Alexander Walter 2014-09-03T13:49:00-04:00 >2014-09-03T13:51:32-04:00 <img src="http://cdn.archinect.net/images/514x/5f/5fd15393b6848396857a69d7d6c93001.jpg" width="514" height="287" border="0" title="" alt="" /><em><p>It was only a matter of time before someone saw the commercial potential of drones. Their compact size and swift mobility makes them ideal vehicles for transporting goods and information around the crowded streets of a city. Amazon has recently been testing the potential for drone deliveries, but Russian creative agency Hungry Boys&rsquo; campaign has brought a new dimension to both advertising and drone use.</p></em><br /><br /><p>Related: <a href="http://archinect.com/news/article/105808748/martha-stewart-in-the-age-of-drone-photography" rel="nofollow" target="_blank">Martha Stewart in the age of drone photography</a></p> http://archinect.com/news/article/107478345/at-long-last-you-can-spend-the-night-in-ikea-s-fake-homes At Long Last, You Can Spend the Night in Ikea's Fake Homes Amelia Taylor-Hochberg 2014-08-26T12:58:00-04:00 >2014-08-26T12:58:17-04:00 <img src="http://cdn.archinect.net/images/514x/2e/2e912f45d5be4f82a78375633b9b7037.jpg" width="500" height="334" border="0" title="" alt="" /><em><p>In collaboration with vacation rental site Airbnb&mdash;no strangers to zany marketing campaigns&mdash;an Ikea locale in the Sydney suburb of Tempe, Australia is opening up three of its showrooms to overnight guests for the price of just about $10. [...] The flatpack furnishing giant also promises a "remarkable wake up call," which hopefully includes some lingonberry jam toast delivered straight to guests' MALMs.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html> http://archinect.com/news/article/92531259/build-with-chrome-brings-the-lego-building-pastime-to-the-digital-realm "Build with Chrome" brings the LEGO-building pastime to the digital realm Justine Testado 2014-01-31T13:12:00-05:00 >2014-02-03T14:11:47-05:00 <img src="http://cdn.archinect.net/images/514x/sg/sg59g4mu4xb9d29o.jpg" width="514" height="321" border="0" title="" alt="" /><p><a href="http://www.lego.com" rel="nofollow" target="_blank">LEGO</a> and Google Chrome linked up to create "Build with Chrome", a social online building website that lets users build anything anywhere with an infinite number of Lego blocks -- virtual Lego blocks.<br><br>First developed as an experiment by a LEGO-loving team in Australia, Build with Chrome was based on the idea of bringing the classic plastic toy bricks to the digital realm. The website uses 3D graphic technology called WebGL that lets the virtual Lego bricks work like the real ones.&nbsp;<br><br><img title="" alt="" src="http://cdn.archinect.net/images/514x/lm/lmbficcwd32xy8kh.jpg"><br><br>Once you're on the website, you can pick your plot anywhere or <a href="http://www.buildwithchrome.com/explore#" rel="nofollow" target="_blank">explore the "world of Build"</a>, which has a Google Maps interface. You can also start building your own project right away and publish or share it with friends.<br><br>If you already have a Google+ account, the Build Academy lets you master your LEGO building skills online through tutorials guided by characters from the upcoming LEGO film and completing tasks. The tasks grow more elaborate as you learn more tricks.<br><br><img title="" alt="" src="http://cdn.archinect.net/images/514x/na/na8lpayp6lvv5as1.jpg"><br><br>Even if it's not the same experience, virt...</p> http://archinect.com/news/article/89302472/birdbnb-exhibits-elaborate-birdhouse-replicas-of-over-50-airbnb-listings "Birdbnb" exhibits elaborate birdhouse replicas of over 50 Airbnb listings Justine Testado 2013-12-20T17:28:00-05:00 >2013-12-23T21:42:27-05:00 <img src="http://cdn.archinect.net/images/514x/cu/cu89cmhc0jhs988h.jpg" width="514" height="289" border="0" title="" alt="" /><p> Whether you're flying out for the holidays, staying at home, or you happen to be a migratory bird searching for a stylish pitstop in the midst of your seasonal travels, you might want to check out the birdhouses in <a href="http://www.airbnb.com" rel="nofollow" target="_blank">Airbnb</a>'s "Every Traveler Deserves a Home" campaign that launched on Dec. 16. Strict practicality aside, the quaint factor of "birdbnb" is hard to ignore.</p> <p> <img alt="" src="http://cdn.archinect.net/images/514x/u8/u84cvwnuzamrsn6v.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/1o/1otyidibix0t5bu8.jpg" title=""><br><br> Airbnb paired up with ad agency <a href="http://www.pereiraodell.com/" rel="nofollow" target="_blank">Pereira &amp; O'Dell</a> for their first integrated marketing campaign to promote travel and hospitality by aiming the spotlight on nature's most frequent flyers. A team of artists commissioned by Airbnb crafted over 50 birdhouse replicas of the company's home listings around the world.<br><br><img alt="" src="http://cdn.archinect.net/images/514x/e9/e9qc2l179kqbmkhv.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/tx/tx9bi07itm8bwffd.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/1v/1vzfd99dbzzn8ohj.jpg" title=""><br><br><img alt="" src="http://cdn.archinect.net/images/514x/6k/6kwbj4i32r8ygqii.jpg" title=""><br><br> Other participants include ornithologist Carolyn Atherton who consulted in the campaign, miniatures experts, and a behind-the-scenes film directed by Alma Har'el.</p> <p> <img alt="" src="http://cdn.archinect.net/images/514x/lo/lo5mln4qesxnui7m.jpg" title=""></p> <p> <img alt="" src="http://cdn.archinect.net/images/514x/iq/iqv7iyspnf6fw091.jpg" title=""></p> <p> The short film (<strong>linked below</strong>) shows the artists having fun as they make the birdhouses and dance to musician Zach Shields performing his o...</p> http://archinect.com/news/article/83595259/putting-digital-images-to-work-for-foster-partners Putting digital images to work for Foster + Partners Sponsor 2013-10-08T18:38:00-04:00 >2013-11-12T21:00:28-05:00 <img src="http://cdn.archinect.net/images/514x/1k/1kwh4mmw0nbinlw4.jpg" width="514" height="203" border="0" title="" alt="" /><p> <em>This sponsored post is brought to you by <a href="http://www.axomic.com/" rel="nofollow" target="_blank">OpenAsset</a>:</em></p> <p> OpenAsset has enabled <a href="http://www.fosterandpartners.com/" rel="nofollow" target="_blank">Foster + Partners</a> to create a world class, easy to use architectural image library. Image resources used in projects and for reference are now available to all staff at the click of a mouse, no matter where in world they travel. This case study presents how <a href="http://axomic.com" rel="nofollow" target="_blank">Axomic</a> worked with Foster + Partners to create this key business tool, and how the practice is saving time and putting its digital images to work.</p> <p> <strong>How OpenAsset helps Foster + Partners make the most of their digital images</strong><br> Foster + Partners had been seriously grappling with digital asset management (DAM) for almost a decade before being introduced to OpenAsset. The practice had previously invested in a solution when only a handful of (largely media-industry focused) image libraries were available. While this system was not rolled out to a wide user base, it enabled the practice to structure its data and organize its thoughts around DAM systems, helpi...</p> http://archinect.com/news/article/27484691/architecture-firm-hijacks-tribeca-streetside-gumball-machine Architecture Firm Hijacks Tribeca Streetside Gumball Machine Alexander Walter 2011-11-14T21:09:21-05:00 >2011-11-24T09:05:52-05:00 <img src="http://cdn.archinect.net/images/514x/e6/e6e369becb5628299826671a28f387c9.jpg" width="220" height="345" border="0" title="" alt="" /><em><p>Tribeca Citizen noticed a curious high/low architecture marketing campaign this weekend while on a stroll around the neighborhood: a gumball machine from local firm KUSHNERstudios that dispenses a piece of candy and an architecture comic strip. We checked in with KUSHNERstudios about the guerilla marketing campaign, and apparently the machine has been up since January (whoops?) and at first dispensed flash drives with the firm's portfolio.</p></em><br /><br /><p> We're happy to see that KUSHNERstudios gets the word out <em>not only</em> through gumball machines but also by having a nice <a href="http://archinect.com/firms/cover/6447747/kushner-studios" rel="nofollow" target="_blank">Firm Profile</a> on Archinect.</p>