Archinect - News 2015-03-30T22:18:03-04:00 AIA announces upcoming national television advertising campaign Paul Petrunia 2015-02-06T12:23:00-05:00 >2015-02-16T17:49:13-05:00 <img src="" width="514" height="290" border="0" title="" alt="" /><p>Robert Ivy, CEO of the American Institute of Architects, has just announced that the organization will begin placing 30-second ads on national cable networks and news channels. The ads will begin airing on February 8th and will feature their recent "Look Up" campaign.&nbsp;</p><p>The campaign is a 3 year plan to "share the value that architects bring to communities".&nbsp;</p> Branding an Architecture Lecture Series: How does the poster get developed? Justine Testado 2015-01-19T10:30:00-05:00 >2015-01-26T16:40:50-05:00 <img src="" width="514" height="303" border="0" title="" alt="" /><p>Archinect&rsquo;s <a href="" rel="nofollow" target="_blank"><em>Get Lectured</em></a> series has shone the spotlight on numerous lecture posters from architecture schools and departments throughout the U.S., and a few outside the States, since late 2013. During this past fall semester, I reached out to some of our previously featured <em>Get Lectured</em> schools to give a brief rundown of how their most recent posters came to be.</p><p>Although a school&rsquo;s lecture program can depend on factors like size, location, and budget, a lecture poster is still considered a relevant communication device as it embodies what a great deal of everyday communication has become: succinct and visual. Do schools use their lecture poster solely to communicate timely information to the public? Or can the poster go beyond to represent particular ideals?</p><p><img title="" alt="" src=""><img title="" alt="" src=""></p><p>&uarr; <em>Harvard GSD, Fall '14; Fall '13</em></p><p>A straightforward and eye-catching poster design may just be that for schools that prioritize getting the word out right away. This can easily work for well-known schools that continuously attract ...</p> Red Bull's INABA-designed office is the "antithesis" of trendy workspaces Justine Testado 2014-11-18T19:05:00-05:00 >2014-11-21T13:42:33-05:00 <img src="" width="514" height="343" border="0" title="" alt="" /><p>When it comes to a high-energy drink giant like Red Bull, most would probably expect their corporate offices to reflect the sporty, frat bro-friendly culture that the brand overwhelmingly attracts. Not a single hint of that can be seen in the company's newly designed office in New York by Brooklyn-based architects <a href="" rel="nofollow" target="_blank">INABA</a>.</p><p><img title="" alt="" src=""></p><p>In fact, Red Bull's New York office looks generic and insignia-free -- which is not common for large companies. INABA states that the design doesn't integrate the latest theories of workplace productivity nor is it driven by narrative or graphic imagery. It ignores workspace interior trends like grand-scale gestures, playful recreational lounges, or urban-chic office decor. On the other hand, the <a href="" rel="nofollow" target="_blank">no-brand minimal aesthetic</a> is a growing trend itself as well.</p><p><img title="" alt="" src=""><img title="" alt="" src=""><img title="" alt="" src=""></p><p>The office's "timeless" and brandless design questions the standard that corporate offices must be a spatial representation of the company and the brand qualities of which it established itself. "Red Bull&rsquo;s New Yor...</p> ‘Dronevertising’ Makes Real Life Pop-Up Ads Alexander Walter 2014-09-03T13:49:00-04:00 >2014-09-03T13:51:32-04:00 <img src="" width="514" height="287" border="0" title="" alt="" /><em><p>It was only a matter of time before someone saw the commercial potential of drones. Their compact size and swift mobility makes them ideal vehicles for transporting goods and information around the crowded streets of a city. Amazon has recently been testing the potential for drone deliveries, but Russian creative agency Hungry Boys&rsquo; campaign has brought a new dimension to both advertising and drone use.</p></em><br /><br /><p>Related: <a href="" rel="nofollow" target="_blank">Martha Stewart in the age of drone photography</a></p> At Long Last, You Can Spend the Night in Ikea's Fake Homes Amelia Taylor-Hochberg 2014-08-26T12:58:00-04:00 >2014-08-26T12:58:17-04:00 <img src="" width="500" height="334" border="0" title="" alt="" /><em><p>In collaboration with vacation rental site Airbnb&mdash;no strangers to zany marketing campaigns&mdash;an Ikea locale in the Sydney suburb of Tempe, Australia is opening up three of its showrooms to overnight guests for the price of just about $10. [...] The flatpack furnishing giant also promises a "remarkable wake up call," which hopefully includes some lingonberry jam toast delivered straight to guests' MALMs.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" ""> <html><head><meta></head></html> "Build with Chrome" brings the LEGO-building pastime to the digital realm Justine Testado 2014-01-31T13:12:00-05:00 >2014-02-03T14:11:47-05:00 <img src="" width="514" height="321" border="0" title="" alt="" /><p><a href="" rel="nofollow" target="_blank">LEGO</a> and Google Chrome linked up to create "Build with Chrome", a social online building website that lets users build anything anywhere with an infinite number of Lego blocks -- virtual Lego blocks.<br><br>First developed as an experiment by a LEGO-loving team in Australia, Build with Chrome was based on the idea of bringing the classic plastic toy bricks to the digital realm. The website uses 3D graphic technology called WebGL that lets the virtual Lego bricks work like the real ones.&nbsp;<br><br><img title="" alt="" src=""><br><br>Once you're on the website, you can pick your plot anywhere or <a href="" rel="nofollow" target="_blank">explore the "world of Build"</a>, which has a Google Maps interface. You can also start building your own project right away and publish or share it with friends.<br><br>If you already have a Google+ account, the Build Academy lets you master your LEGO building skills online through tutorials guided by characters from the upcoming LEGO film and completing tasks. The tasks grow more elaborate as you learn more tricks.<br><br><img title="" alt="" src=""><br><br>Even if it's not the same experience, virt...</p> "Birdbnb" exhibits elaborate birdhouse replicas of over 50 Airbnb listings Justine Testado 2013-12-20T17:28:00-05:00 >2013-12-23T21:42:27-05:00 <img src="" width="514" height="289" border="0" title="" alt="" /><p> Whether you're flying out for the holidays, staying at home, or you happen to be a migratory bird searching for a stylish pitstop in the midst of your seasonal travels, you might want to check out the birdhouses in <a href="" rel="nofollow" target="_blank">Airbnb</a>'s "Every Traveler Deserves a Home" campaign that launched on Dec. 16. Strict practicality aside, the quaint factor of "birdbnb" is hard to ignore.</p> <p> <img alt="" src="" title=""><br><br><img alt="" src="" title=""><br><br> Airbnb paired up with ad agency <a href="" rel="nofollow" target="_blank">Pereira &amp; O'Dell</a> for their first integrated marketing campaign to promote travel and hospitality by aiming the spotlight on nature's most frequent flyers. A team of artists commissioned by Airbnb crafted over 50 birdhouse replicas of the company's home listings around the world.<br><br><img alt="" src="" title=""><br><br><img alt="" src="" title=""><br><br><img alt="" src="" title=""><br><br><img alt="" src="" title=""><br><br> Other participants include ornithologist Carolyn Atherton who consulted in the campaign, miniatures experts, and a behind-the-scenes film directed by Alma Har'el.</p> <p> <img alt="" src="" title=""></p> <p> <img alt="" src="" title=""></p> <p> The short film (<strong>linked below</strong>) shows the artists having fun as they make the birdhouses and dance to musician Zach Shields performing his o...</p> Putting digital images to work for Foster + Partners Sponsor 2013-10-08T18:38:00-04:00 >2013-11-12T21:00:28-05:00 <img src="" width="514" height="203" border="0" title="" alt="" /><p> <em>This sponsored post is brought to you by <a href="" rel="nofollow" target="_blank">OpenAsset</a>:</em></p> <p> OpenAsset has enabled <a href="" rel="nofollow" target="_blank">Foster + Partners</a> to create a world class, easy to use architectural image library. Image resources used in projects and for reference are now available to all staff at the click of a mouse, no matter where in world they travel. This case study presents how <a href="" rel="nofollow" target="_blank">Axomic</a> worked with Foster + Partners to create this key business tool, and how the practice is saving time and putting its digital images to work.</p> <p> <strong>How OpenAsset helps Foster + Partners make the most of their digital images</strong><br> Foster + Partners had been seriously grappling with digital asset management (DAM) for almost a decade before being introduced to OpenAsset. The practice had previously invested in a solution when only a handful of (largely media-industry focused) image libraries were available. While this system was not rolled out to a wide user base, it enabled the practice to structure its data and organize its thoughts around DAM systems, helpi...</p> Architecture Firm Hijacks Tribeca Streetside Gumball Machine Alexander Walter 2011-11-14T21:09:21-05:00 >2011-11-24T09:05:52-05:00 <img src="" width="220" height="345" border="0" title="" alt="" /><em><p>Tribeca Citizen noticed a curious high/low architecture marketing campaign this weekend while on a stroll around the neighborhood: a gumball machine from local firm KUSHNERstudios that dispenses a piece of candy and an architecture comic strip. We checked in with KUSHNERstudios about the guerilla marketing campaign, and apparently the machine has been up since January (whoops?) and at first dispensed flash drives with the firm's portfolio.</p></em><br /><br /><p> We're happy to see that KUSHNERstudios gets the word out <em>not only</em> through gumball machines but also by having a nice <a href="" rel="nofollow" target="_blank">Firm Profile</a> on Archinect.</p>