Archinect - News 2014-10-25T14:18:04-04:00 http://archinect.com/news/article/99308877/postcard-perfect-the-big-business-of-city-branding Postcard-perfect: the big business of city branding Alexander Walter 2014-05-06T15:38:00-04:00 >2014-05-13T23:05:20-04:00 <img src="http://cdn.archinect.net/images/514x/d6/d634cd9e553420d3102c6cddd0a46746.jpg" width="460" height="276" border="0" title="" alt="" /><em><p>Yet uniqueness is the goal of city branding, which during the past few years has grown into a global industry connected to tourism and the media-sports-and-entertainment complex. Originally a promotional scheme meant to lure new residents, city branding is now a slogan tied to a public relations campaign to make the places where we live into &ldquo;destinations&rdquo;. As always with branding, image is everything.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html>