Archinect - News 2015-12-01T02:38:59-05:00 Seeking identity through city fonts Alexander Walter 2015-01-20T13:53:00-05:00 >2015-01-23T18:17:48-05:00 <img src="" width="514" height="308" border="0" title="" alt="" /><em><p>Decimated by manufacturing losses, some smaller cities are turning for help to an unlikely group of people: typeface designers. Can new fonts really breathe life into the postindustrial city? [...] Type has a lot of effect on the atmosphere of a place, he says, calling it &ldquo;the voice of the city&rdquo;: &ldquo;I think cities that don&rsquo;t have this very dynamic energy, they don&rsquo;t feel the need to change their identity.&rdquo;</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" ""> <html><head><meta></head></html> Postcard-perfect: the big business of city branding Alexander Walter 2014-05-06T15:38:00-04:00 >2014-05-13T23:05:20-04:00 <img src="" width="460" height="276" border="0" title="" alt="" /><em><p>Yet uniqueness is the goal of city branding, which during the past few years has grown into a global industry connected to tourism and the media-sports-and-entertainment complex. Originally a promotional scheme meant to lure new residents, city branding is now a slogan tied to a public relations campaign to make the places where we live into &ldquo;destinations&rdquo;. As always with branding, image is everything.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" ""> <html><head><meta></head></html>