Archinect - News 2016-09-26T21:59:56-04:00 http://archinect.com/news/article/149430434/naming-names-how-do-architecture-firms-choose-what-to-call-themselves Naming names: how do architecture firms choose what to call themselves? Julia Ingalls 2016-03-02T14:12:00-05:00 >2016-03-16T00:09:01-04:00 <img src="http://cdn.archinect.net/images/514x/59/59q4krjbuix12gsy.jpg" width="514" height="289" border="0" title="" alt="" /><em><p>Unlike industries such as automotive, which spend big bucks hiring branding and naming experts, architects often name themselves &ndash; sometimes on the fly. There&rsquo;s the story about ARO (Architecture Research Office) in New York. The name is generic, but what can you expect from the partners who named themselves on the way to a meeting, said Christian Unverzagt, design director at Detroit-based M1/DTW, a multidisciplinary studio specializing in design.</p></em><br /><br /><p>Architects spend years designing a single project, so it may come as a surprise that they sometimes name themselves in only a few minutes. While some firms have chosen a more clever approach to naming&mdash;<a href="http://archinect.com/features/article/130410487/upstarts-design-bitches" rel="nofollow" target="_blank">Design, Bitches</a>&nbsp;and <a href="http://archinect.com/firms/cover/39902/big-bjarke-ingels-group" rel="nofollow" target="_blank">BIG</a> (with web address BIG.dk) spring to mind&mdash;many firms seem to choose from the oblique vowel-less bin, sounding less like design entities and more like grim governmental agencies. Many of them just cut to the chase:&nbsp;</p><p><img title="" alt="" src="http://cdn.archinect.net/images/650x/ga/ga7dflt78x4vw7lo.jpg"></p><p>What's the ideal architectural name? A while back, Archinect's forum commentors took a crack at naming:</p><ul><li><a href="http://archinect.com/forum/thread/33055/daydreaming-your-studio-firm-name" rel="nofollow" target="_blank">Daydreaming: Your studio/firm name?</a></li></ul> http://archinect.com/news/article/93382204/labeling-the-city-ghana-s-initiative-to-name-its-streets Labeling the city: Ghana's initiative to name its streets Amelia Taylor-Hochberg 2014-02-11T15:14:00-05:00 >2014-02-17T17:52:20-05:00 <img src="http://cdn.archinect.net/images/514x/7s/7sqrc4oeubwcn2v2.jpg" width="514" height="286" border="0" title="" alt="" /><em><p>In a city with no addresses, it&rsquo;s difficult for local authorities to tax property. And without tax revenues, it&rsquo;s difficult to upgrade infrastructure and services in the slums [...] To fix these problems, Ghana is on a national quest to name its city streets. [...] Giving names to streets is only a means to an end. The real problem cities are trying to solve is service delivery. When properties have actual addresses and those addresses reside in databases, all kinds of things become possible.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html>