Archinect - News 2014-11-27T18:15:59-05:00 http://archinect.com/news/article/95034331/the-monuments-of-tech-architecture-in-the-age-of-planned-obsolescence The monuments of tech: architecture in the age of planned obsolescence Amelia Taylor-Hochberg 2014-03-06T13:55:00-05:00 >2014-03-10T20:54:21-04:00 <img src="http://cdn.archinect.net/images/514x/0u/0uw6pixqxaxthc7w.jpg" width="514" height="343" border="0" title="" alt="" /><em><p>Silicon Valley long prided itself on building world-changing technologies from the humble garage, or the nondescript office park. The new spaces are more distinctive, as companies seek to build a consumer profile [...] [There] is a sense that nothing is permanent, that any product can be dislodged from greatness by something newer. It&rsquo;s the aesthetic of disruption: We must all change, all the time. And yet architecture demands that we must also represent something lasting.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html> http://archinect.com/news/article/94803964/twitter-installs-19th-century-log-cabins-in-san-francisco-hq Twitter installs 19th century log cabins in San Francisco HQ Amelia Taylor-Hochberg 2014-03-03T15:12:00-05:00 >2014-03-05T15:28:51-05:00 <img src="http://cdn.archinect.net/images/514x/bo/boip9z41tc4bgpns.jpg" width="514" height="389" border="0" title="" alt="" /><em><p>In keeping with the designer's forest-themed interior motif, a pair of homesteader cabins from the late 1800s are being installed in Twitter's new digs in the historic Western Furniture Exchange and Merchandise Mart building, a 1937 art deco landmark on Market Street. [...] In this spirit of reuse and reclamation, Lundberg saw the cabins as a novel way of breaking up the wide open spaces of a gutted floor in the old furniture mart that will become a casual dining area.</p></em><br /><br /><p>Taking architectural anachronism to a whole new level, Twitter turns the open-plan office on its head by installing original one-room wood cabins from Montana as lunching spaces. Designers for Twitter's offices feel the choice is coherent with the company values of reuse and reclamation, while also strengthening the brand's bird imagery as related to the forest/nature.</p><p>What's left behind is the sour sense of irony coating such a move. In a city fuming with affordable housing and gentrification disputes, it's a bit hilarious for Twitter to insert original homesteading-iconography into its own HQ.</p> http://archinect.com/news/article/91759585/will-zappos-turn-downtown-las-vegas-into-the-next-silicon-valley Will Zappos turn downtown Las Vegas into the next Silicon Valley? Amelia Taylor-Hochberg 2014-01-21T13:28:00-05:00 >2014-01-27T19:28:39-05:00 <img src="http://cdn.archinect.net/images/514x/4r/4r64fmgfjjs1x5sy.jpg" width="514" height="350" border="0" title="" alt="" /><em><p>Late in 2011, [Zappos CEO] Hsieh became even more legendary by announcing almost larkishly that he&rsquo;d be leading a $350 million effort to rejuvenate a blighted stretch of Las Vegas&rsquo; downtown [&hellip;] His plan was to spend much of his own personal fortune to transform this lifeless area about a mile north of the neon blitz of the Strip into an entrepreneurial tech nirvana. [...] Doubters have no place in the ecosystem. Pragmatists stand little chance. A love of hyperbole prevails.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html> http://archinect.com/news/article/84313752/google-x-developing-online-city-building-platform-genie Google X developing online city-building platform, "Genie" Amelia Taylor-Hochberg 2013-10-16T19:56:00-04:00 >2013-10-18T15:06:41-04:00 <img src="http://cdn.archinect.net/images/514x/sa/saq4m6kqpj13mul2.jpg" width="514" height="337" border="0" title="" alt="" /><em><p>[Genie is] a platform with online-based planning applications to help architects and engineers in the design process, especially for skyscrapers and large buildings. The platform includes planning tools of expert architects and engineers and advance analytics and simulation tools. Genie standardizes and automates the design and construction processes with unlimited design options, enabling an architect to preserve the building's uniqueness in the urban environment.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html>