We're suckers for any architecture that looks like us

2015-08-19T17:55:00-04:00

It is believed that all mammals, including humans, have a ‘figural primitive’ in the brain, a pattern with two dots representing eyes, a vertical line representing a nose and a horizontal one for the mouth, at the ready to perceive upright face-like input instantaneously. [...] So when we look at buildings that suggest a face, we feel a kinship, maybe a little love, maybe in reunion with an extended family member.

As advancements in neural imaging technology allow for more accessible and legible understandings of our brain, architectural theory has begun borrowing more and more from neuroscience. The two disciplines' explicit collaboration is part of the agenda of the Academy of Neuroscience for Architecture, and is increasingly adopted in academic design research.

For more on architecture and neuroscience:

Apple’s Designers Work Towards Storefront Symmetry

2011-08-31T20:31:08-04:00

There is seemingly no limit to the manipulations that Apple store designers will make to ensure that the various elements of construction are aligned and pleasing to the eye. What looks like a simple retail storefront is actually a carefully designed, measured and constructed assemblage of glass, cement, metal and stone whose edges correspond.

Archinect - News

We're suckers for any architecture that looks like us

Apple’s Designers Work Towards Storefront Symmetry