Archinect - News 2015-08-02T14:33:05-04:00 What Starbucks Gets that Architects Don’t Nam Henderson 2013-10-18T15:00:00-04:00 >2013-10-24T15:30:47-04:00 <img src="" width="514" height="342" border="0" title="" alt="" /><em><p>The round tables at Starbucks were the result of asking the question how do we want people to feel before considering what do we want them to do...Form follows feeling.</p></em><br /><br /><p> Christine Outram (currently the Senior Inventionist at Deutsch LA.) penned an essay regarding what architects can learn from Starbucks, when it comes to human centered design. Specifically, in terms of user research, ethnography etc.</p> eMotion and mapping museum experience Nam Henderson 2012-10-31T10:54:00-04:00 >2012-10-31T17:48:07-04:00 <img src="" width="514" height="317" border="0" title="" alt="" /><em><p>eMotion researches the museum-going experience experimentally. At the heart of the project is the investigation of the psychogeographical effect of the museum on the museum visitor.</p></em><br /><br /><p> Over the weekend, Dorothy Spears reported on the work of the German Martin Tr&ouml;ndle, whose research into the experience of the museum-goer, has had some surprising results. Using a combination of GPS tracking and sensors which gathered various physiological reactions, the <a href="" rel="nofollow" target="_blank">eMotion</a> project came to the conclusion "<em>How much museum goers know about art makes little difference in how they engage with exhibits</em>". Tr&ouml;ndle also learned that "<em>solitary visitors typically spent more time looking at art and that they experienced more emotions</em>". One wonders how this sort of research, pairing sensory data to spatial layout and other factors, could be applied in architecture/design, in terms of refining/testing or iterating building plans, rooms layout etc...</p>