2024-05-19T17:17:36-04:00 https://archinect.com/news/article/150303214/herzog-de-meuron-s-exploration-of-the-songeun-art-space-showcased-possibilities-of-augmented-reality-technology Josh Niland 2022-03-18T14:31:00-04:00 >2024-03-15T01:45:58-04:00 <img src="https://archinect.gumlet.io/uploads/37/3702717dac1282afb8e9d27789947710.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p><a href="https://archinect.com/news/tag/11458/seoul" target="_blank">Seoul</a>&rsquo;s latest cultural mainstay was a recent subject of an introspective investigation with help from its creator <a href="https://archinect.com/firms/cover/577/herzog-de-meuron" target="_blank">Herzog &amp; de Meuron</a>.&nbsp;</p> <p>The Swiss firm returned to its <a href="https://archinect.com/news/article/150274182/seoul-s-newest-art-space-opens-in-a-triangular-concrete-shape-from-herzog-de-meuron" target="_blank">debut Korean design</a> with an <a href="https://archinect.com/news/tag/8401/augmented-reality" target="_blank">augmented reality</a>&nbsp;exhibition titled <em>Exploring SongEun Art Space</em> that uses physical and digital models, drawings, sections, and printed images to give visitors a real insider's perspective on the creation and inner workings of the new 11-story museum.</p> <figure><p><a href="https://archinect.gumlet.io/uploads/74/7443aa26e1d865ae7c0ec2c08a411da2.jpeg?auto=compress%2Cformat&amp;w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/74/7443aa26e1d865ae7c0ec2c08a411da2.jpeg?auto=compress%2Cformat&amp;w=514"></a></p><figcaption>Previously on Archinect: <a href="https://archinect.com/news/article/150274182/seoul-s-newest-art-space-opens-in-a-triangular-concrete-shape-from-herzog-de-meuron" target="_blank">Seoul's newest art space opens in a triangular concrete shape from Herzog &amp; de Meuron</a></figcaption></figure><p>With help from Swiss VR/AR specialists <a href="https://www.bandara.ch/" target="_blank">Bandara</a>, the installation delved into the new building in an extraordinary high-tech way, displaying documentation that explored the design and construction process from the initial conception in Basel to the physical realization last September in Seoul's Gangnam district. It consisted of seven augmented reality stations, where different images in the room triggered videos, models, and other media f...</p>