Archinect - News 2014-10-30T15:10:48-04:00 http://archinect.com/news/article/58000528/broad-sustainable-building-the-mcdonald-s-of-the-sustainable-building-industry Broad Sustainable Building - the McDonald’s of the sustainable building industry Nam Henderson 2012-09-25T10:53:00-04:00 >2012-11-22T19:26:14-05:00 <img src="http://cdn.archinect.net/images/514x/kn/knd4l1enzap14waw.jpg" width="514" height="514" border="0" title="" alt="" /><em><p>So far, Broad has built 16 structures in China, plus another in Cancun....The company is in the process of franchising this technology to partners in India, Brazil, and Russia. What it&rsquo;s selling is the world&rsquo;s first standardized skyscraper, and with it, Zhang aims to turn Broad into the McDonald&rsquo;s of the sustainable building industry.</p></em><br /><br /><p> <img alt="" src="http://cdn.archinect.net/images/514x/tl/tl039npwe86308b8.jpg" title=""><br><em>Photo by <a href="http://noahsheldon.com/" rel="nofollow" target="_blank">Noah Sheldon</a></em></p> <p> Lauren Hilgers traveled to Hunan, China where she had a chance to interview&nbsp;Zhang Yue, founder and chairman of Broad Sustainable Building. Broad gained internet "fame" earlier this week by erecting a&nbsp;<a href="http://archinect.com/news/article/34030746/30-story-building-built-in-15-days" rel="nofollow" target="_blank">30-story building built in 15 days</a>, using prefabricated and modular construction techniques. His latest plan is to construct a 220-story skyscraper using the same techniques.</p>