2013-05-23T01:02:32-04:00 http://archinect.com/news/article/63149307/university-of-california-reveals-new-logo-public-collectively-barfs Archinect 2012-12-10T18:32:00-05:00 >2012-12-11T09:17:29-05:00 <img src="http://cdn.archinect.net/images/514x/90/90uz7a0y8wo9lmnc.jpg" width="500" height="750" border="0" title="" alt="" /><em><p>Creators of an online petition opposed to the change say the new logo "loses the prestige and elegance of the current seal." They want the 10-campus system to use the traditional circular medallion that shows an open book, the motto &ldquo;Let There Be Light&rdquo; and the 1868 date of UC&rsquo;s founding. Or find a dignified alternative. The petition had more than 39,000 supporters so far.</p></em><br /><br /><p> <img alt="" src="http://cdn.archinect.net/images/514x/0j/0j8gvtfbxuk5ko2g.jpg" title=""></p> <p> UC's brand guidelines can be found <a href="http://brand.universityofcalifornia.edu" rel="nofollow" target="_blank">here</a>.</p> http://archinect.com/news/article/48905754/gary-anderson-architect-and-designer-of-the-recycling-logo Archinect 2012-05-18T14:31:00-04:00 >2012-05-19T01:20:10-04:00 <img src="http://cdn.archinect.net/images/514x/7k/7kz912t6se4ca9bt.jpg" width="444" height="599" border="0" title="" alt="" /><em><p>When I finished my studies, I decided I wanted to go into urban planning and I moved to LA. It seems funny, but I really played down the fact that I&rsquo;d won this competition. I was afraid it would make me look like a graphics guy, rather than an urban designer. I didn&rsquo;t even mention it on my r&eacute;sum&eacute;. Also, the symbol itself languished for a while. I remember seeing it once on a bank statement, but then it disappeared.</p></em><br /><br /><p> The Financial Times has an interesting story about Gary Anderson, an engineer/architect/urban planner that designed the famous recycling logo in a competition in 1971.</p>