Archinect - News 2014-11-28T14:29:51-05:00 http://archinect.com/news/article/108098517/dronevertising-makes-real-life-pop-up-ads ‘Dronevertising’ Makes Real Life Pop-Up Ads Alexander Walter 2014-09-03T13:49:00-04:00 >2014-09-03T13:51:32-04:00 <img src="http://cdn.archinect.net/images/514x/5f/5fd15393b6848396857a69d7d6c93001.jpg" width="514" height="287" border="0" title="" alt="" /><em><p>It was only a matter of time before someone saw the commercial potential of drones. Their compact size and swift mobility makes them ideal vehicles for transporting goods and information around the crowded streets of a city. Amazon has recently been testing the potential for drone deliveries, but Russian creative agency Hungry Boys&rsquo; campaign has brought a new dimension to both advertising and drone use.</p></em><br /><br /><p>Related: <a href="http://archinect.com/news/article/105808748/martha-stewart-in-the-age-of-drone-photography" rel="nofollow" target="_blank">Martha Stewart in the age of drone photography</a></p> http://archinect.com/news/article/105324500/a-lost-cause-alfredo-jaar-s-a-logo-for-america-coming-to-times-square-again A Lost Cause? Alfredo Jaar’s “A Logo for America” Coming to Times Square Again Alexander Walter 2014-07-29T14:07:00-04:00 >2014-08-04T21:56:58-04:00 <img src="http://cdn.archinect.net/images/514x/cd/cd5126c37fcaa7fe76d11f5412fef4f1.jpg" width="514" height="444" border="0" title="" alt="" /><em><p>When Alfredo Jaar&rsquo;s glittering &ldquo;A Logo for America&rdquo; video first played on a Times Square billboard in 1987, it riled up New Yorkers. [...] shows the words &ldquo;This is not America&rdquo; inside the outline of the United States. &ldquo;A Logo for America&rdquo; will receive a second life this week; beginning on August 1, the video will pop up on Times Square signs and screens between 11:57 pm and 12:00 am. But this 2.0 version loses some of the video&rsquo;s original intent to reach a broad&mdash;and hopefully attentive&mdash;audience.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html> http://archinect.com/news/article/103938659/rethinking-billboards Rethinking Billboards Nicholas Korody 2014-07-11T13:52:00-04:00 >2014-07-16T19:59:21-04:00 <img src="http://cdn.archinect.net/images/514x/sm/sm9fpgn61xp1hvu5.jpg" width="514" height="302" border="0" title="" alt="" /><em><p>Billboards are commanding territory all over the world, offering just a blaring message in their occupation. Some designers have been looking at how to better use this advertising infrastructure, with Slovakia&rsquo;s Designdevelop proposing a use for the space as small-scale residences for the homeless.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><head><meta></head></html> http://archinect.com/news/article/45767427/orange-barrel-media-announces-leed-platinum-headquarters-in-columbus Orange Barrel Media Announces LEED Platinum Headquarters in Columbus WalkerEvans 2012-04-21T11:46:00-04:00 >2012-04-21T11:47:19-04:00 <img src="http://cdn.archinect.net/images/514x/b3/b3jor6lyh6n005t1.jpg" width="514" height="323" border="0" title="" alt="" /><em><p>The new Orange Barrel HQ will reuse existing concrete storage silos and a renovated 10,000-sqft warehouse with a new 10,000-sqft addition. OBM President Pete Scantland says they&rsquo;re aiming for LEED Platinum certification with the project. Solar panels will be located on the back side of a 120-foot tall structure rising above the new offices, while the front side will provide a showpiece advertising space.</p></em><br /><br /><p> Orange Barrel Media is a nine-year-old outdoor wallscape mural design and advertising firm that serves markets in New York, Boston, Charlotte, Columbus, Denver, Cleveland and Cincinnati. Yesterday, they announced a new headquarters in Columbus that includes an innovative solar-panel advertising tower and 20,000 square feet of space on a former concrete mixing plant adjacent to Downtown.</p> <p> The new development was designed by George Acock of Acock Associates with Landscape Architecture done by Keith Meyers and his team at MSI+KKG.</p> http://archinect.com/news/article/9319904/brilliant-campaign-for-3m-noise-cancelling-headphones Brilliant Campaign for 3M Noise Cancelling Headphones Paul Petrunia 2011-06-09T12:41:04-04:00 >2011-06-09T14:12:57-04:00 <img src="http://cdn.archinect.net/images/514x/4e/4etx2qz85ke9c14w.jpg" width="514" height="342" border="0" title="" alt="" /><em><p>Beautiful executed ads for 3M Noise Cancelling Headphones. Made by Grey, S&atilde;o Paulo, Brazil.</p></em><br /><br /><p> Advertising Agency: Grey, S&atilde;o Paulo, Brazil<br> Executive Creative Directors: Guy Costa, Alexandre Scaff<br> Art Director: Daniel Prado<br> Copywriter: Alexandre Scaff<br> Illustrator: Leandro Esparca<br> Published: April 2011</p>