Archinect - News2013-05-20T09:04:32-04:00http://archinect.com/news/article/65760133/oma-creates-prada-s-ideal-house
OMA Creates Prada’s Ideal House Archinect2013-01-18T14:45:00-05:00>2013-01-21T10:41:35-05:00<img src="http://cdn.archinect.net/images/514x/yc/ycg45fvwcrnrveci.jpg" width="514" height="313" border="0" title="" alt="" /><em><p>The staging was called the Ideal House, and it was a fully furnished modern home, but one with an audience, a runway wrapped around it, and “windows” projected on the walls with scenes of the outside world. It was the latest in many intricate and avant-garde pairings between Prada and OMA...
The 12-piece furniture collection, designed by OMA for Knoll, will debut at the Salon Internazionale del Mobile in Milan in April.</p></em><br /><br /><!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd">
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http://archinect.com/news/article/7809848/prada-transformer-by-oma
Prada Transformer by OMA adelz2011-05-27T10:11:00-04:00>2013-01-18T14:51:22-05:00<img src="http://cdn.archinect.net/images/514x/t8/t8jv8owdi8ndmkx3.jpg" width="514" height="306" border="0" title="" alt="" /><p>
<em>Archinect's <a href="http://archinect.com/news/tag/9925/building-of-the-day" rel="nofollow" target="_blank">Building of the Day</a> series is brought to you by our friends at <a href="http://OpenBuildings.com" rel="nofollow" target="_blank">OpenBuildings.com</a>, the web's most comprehensive directory of buildings.</em></p>
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OMA has begun to install its exhibition of projects with Prada at Ca’ Corner della Regina, a 17th century palazzo in Venice and the venue of a new outpost for the Fondazione Prada. The show, which opens on 1 June, includes the <a href="http://openbuildings.com/buildings/prada-transformer-profile-176" rel="nofollow" target="_blank">Prada Transformer</a> project and a detailed scale model for the future <a href="http://openbuildings.com/buildings/fondazione-prada-profile-39206" rel="nofollow" target="_blank">Fondazione Prada</a> in Milan.</p>
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<img alt="" src="http://openbuildings.com/upload/group1/building176/media/4ca5a4e83018e3.88322760.jpg"></p>
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The 20-metre high Prada Transformer is a portable, shape-shifting cultural pavilion, consisting of four basic geometric shapes – a circle, a cross, a hexagon, a rectangle – leaning together and wrapped in a flexible, elastic white skin, manufactured by the Dutch company Cocoon Holland. Each shape is a potential floor plan designed to be suitable for different cultural programming- fashion exhibitions, film festivals, art exhibitions, or a Prada fashion shows.</p>
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<img alt="" src="http://openbuildings.com/upload/group1/building176/media/kjui_201.jpg"></p>
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'Walls become floors and floors become walls ...</p>