2024-05-02T11:18:07-04:00 https://archinect.com/news/article/42811143/carlsberg-creates-new-attraction-in-copenhagen anthony dong 2012-03-27T00:13:00-04:00 >2018-01-30T06:16:04-05:00 <img src="https://archinect.gumlet.io/uploads/ad/adktwmphn25ivg56.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p> <strong>A strong international team wins Carlsberg&rsquo;s design and architecture competition to create a new Brand &amp; Experience Centre in the Carlsberg District located in Copenhagen</strong></p> <p> It may not be a new Little Mermaid like the one Carl Jacobsen donated to Copenhagen in 1913 but Carlsberg is now ready to create an inspiring attraction in Copenhagen once again.</p> <p> Today, Carlsberg took one step closer towards the realisation of the ambitious Brand &amp; Experience Centre when the winner of the international design and architecture competition was revealed. The winning team was led by Ralph Appelbaum Associates a global cultural attraction planning and design company with offices in New York and London together with Danish PLH Architects among its partners. A total of 240 companies from 20 different countries participated in the competition.</p> <p> It was a satisfied chairman of the jury, Carlsberg Group&rsquo;s CEO J&oslash;rgen Buhl Rasmussen that revealed the results and the winning vision of the competition anno...</p>