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eric soriano

eric soriano

San Jose, CA, US

 

About 

Eric Soriano
298 north 11th st. san jose, ca 95112
phone: 408.515.3169
email: soriano_design@yahoo.com

Objective:
To obtain a design position utilizing my skills, knowledge, experience, and course work.

Technical Skills:
7+ years as an Industrial designer working both independently and within a team to complete projects from concept to
manufacturing. Incredibly strong sketching ability and broad software knowledge including, but not limited to: AutoCAD
(CAD), Ashlar Vellum (CAD), 3D studio Max, Form-Z, Maya, Modo, Cinema 4D, Google Sketchup, Solidworks, and Adobe Photoshop,
Adobe Illustrator, Adobe indesign.

Education:
Bachelor of Science in Industrial Design, emphasis in product design
Graduated May 2006
San Francisco State University, San Francisco, CA

Work Experience:

Purchase Point Design - Chicago,IL - Industrial Designer
(May 2012 to Present):

• Conceptualize and design Point Of Purchase displays, retail store furniture, and store fixtures with respect to
  aesthetics, form and function in the real world. 
• Use 3D modeling software such as Form-Z, Solidworks, and Cinema 4D to create 3D models and renderings to
  show prospective clients how products will look.

Harding Marketing/ The ArgonautUS - San Jose,CA - Lead 3D artist
(August 2010 to April 2012):

• Build 3D store environments including: fixtures, signage, and merchandising for Apple retail.
• Render and create guidelines for retailers and resellers to merchandise Apple product.
• Design new fixtures and create the merchandising options.
• Maintain and manage 3D library to share with worldwide team.
• Design guidelines, create graphics, and manage a matrix of renderings for all of our guidelines.
• Assist in project management to guarantee work is distributed and completed properly.
• Assist in overseeing 3D department to ensure all needs of our clients are accomplished.
• Create and implement tools to streamline workflow, and ensure efficiency in production.

Levi's Strauss - San Francisco, CA - 3D artist
(May.2010 to Aug. 2010):

• Build 3D store environments including: fixtures, signage, and merchandising.
• Create renderings to show retailers new merchandising options for upcoming seasons.
• Design new fixtures and create the merchandising options.
• Maintain and manage 3D library to share with worldwide team.
• Design guidelines, create graphics, and manage a matrix of renderings for all of our guidelines.
• Help to manage 3D department to ensure all needs of our clients are accomplished.

Aristocrats Clothing Store - San Jose,CA - Freelance Industrial Designer
(Mar. 2009 to May 2009):

• Conceptualize and design retail store furniture, and store fixtures with respect to aesthetics, form and function in the
  real world. 
• Engineer concepts to fit within the clients  budget while maintaining design language integrity, public safety, public
  interaction, product durability, and aesthetics.
• Create CAD drawings for vendors to build the furniture.
• Meet and communicate the designs with vendors and to work out pricing, and ensure completion on-time.

Elevations Inc.- San Francisco,CA - Industrial Designer
(Nov. 2007 to Feb. 20, 2009):

• Conceptualize and design Point Of Purchase displays, retail store furniture, and store fixtures with respect to
  aesthetics, form and function in the real world. 
• Re-think and re-engineer concepts to fit within clients allotted budget while maintaining design language integrity,
  public safety, public interaction, product durability, and aesthetics.
• Design exhibit space for trade shows by developing cohesive themes and aesthetics to display new products and
  showcase manufacturing abilities.
• Use CAD software such as Autocad, Adobe Illustrator, and Vellum to develop CAD drawings of products from
  concept to the manufacturing stage.
• Use 3D modeling software such as Form-Z, Solidworks, and Cinema 4D to create 3D models and renderings to
  show prospective clients how products will look.
• Communicate with vendors for production of fixtures, furniture, and print production of catalogs and ads.

Beeline Group - Newark,CA - 3d Mechanical Designer
(Oct. 2005 to Oct. 2007):

• Work closely with concept designers, project managers, and account executives to produce technical drawings for
   prototypes and production.
• Use CAD software such as Autocad and Vellum to develop CAD drawings from conceptual stage to manufacturing stage.
• Use 3D modeling software such as Form-Z, Solidworks and Cinema 4D to create 3D models and renderings.
• Compose instructional materials utilizing Adobe Illustrator and Adobe Photoshop for building and manufacturing displays.
• Develop signage and create comps of said signage using print processes and vinyl cut materials.
• Engineer packaging for displays and fixtures to be shipped in.  

Awards, Competitions, exhibits:
• 2003 - Braun design competition.
• 2004 - finalist in SJMoma blobject industrial design competition.
• 2006 - Beeline Group Inter-company design competition for a Nike fixture design.
• 2007 - finalist in Microsoft Next Gen design competition.
• 2009 - NADI exhibition,  designed the exhibit space for Elevations Inc.
• 2009 - Global Shop, designed the exhibit space for Elevations Inc.

Elsewhere:

Employment 

purchase point design, Chicago, IL, US, Industrial designer

• Conceptualize and design Point Of Purchase displays, retail store furniture, and store fixtures with respect to
aesthetics, form and function in the real world.
• Use 3D modeling software such as Form-Z, Solidworks, and Cinema 4D to create 3D models and renderings to
show prospective clients how products will look.

May 2012 - Dec 2012
 

Harding Marketing/ The Argonaut US, San Jose, CA, US, Lead 3D artist

• Build 3D store environments including: fixtures, signage, and merchandising for Apple retail.
• Render and create guidelines for retailers and resellers to merchandise Apple product.
• Design new fixtures and create the merchandising options.
• Maintain and manage 3D library to share with worldwide team.
• Design guidelines, create graphics, and manage a matrix of renderings for all of our guidelines.
• Assist in project management to guarantee work is distributed and completed properly.
• Assist in overseeing 3D department to ensure all needs of our clients are accomplished.
• Create and implement tools to streamline workflow, and ensure efficiency in production.

Aug 2010 - May 2012
 

Levi's Strauss, San Francisco, CA, US, 3D artist/ renderer

• Build 3D store environments including: fixtures, signage, and merchandising.
• Create renderings to show retailers new merchandising options for upcoming seasons.
• Design new fixtures and create the merchandising options.
• Maintain and manage 3D library to share with worldwide team.
• Design guidelines, create graphics, and manage a matrix of renderings for all of our guidelines.
• Help to manage 3D department to ensure all needs of our clients are accomplished.

Mar 2009 - Aug 2010
 

Aristocrats Clothing Boutique, San Jose, CA, US, Freelance Industrial Designer

• Conceptualize and design retail store furniture, and store fixtures with respect to aesthetics, form and function in the
real world.
• Engineer concepts to fit within the clients budget while maintaining design language integrity, public safety, public
interaction, product durability, and aesthetics.
• Create CAD drawings for vendors to build the furniture.
• Meet and communicate the designs with vendors and to work out pricing, and ensure completion on-time.

Mar 2009 - Jul 2009
 

Elevations Inc., South San Francisco, CA US, Industrial Designer

• Conceptualize and design Point Of Purchase displays, retail store furniture, and store fixtures with respect to
aesthetics, form and function in the real world.
• Re-think and re-engineer concepts to fit within clients allotted budget while maintaining design language integrity,
public safety, public interaction, product durability, and aesthetics.
• Design exhibit space for trade shows by developing cohesive themes and aesthetics to display new products and
showcase manufacturing abilities.
• Use CAD software such as Autocad, Adobe Illustrator, and Vellum to develop CAD drawings of products from
concept to the manufacturing stage.
• Use 3D modeling software such as Form-Z, Solidworks, and Cinema 4D to create 3D models and renderings to
show prospective clients how products will look.
• Communicate with vendors for production of fixtures, furniture, and print production of catalogs and ads.

Dec 2007 - Dec 2008
 

Beeline Group, Newark, CA , 3d Mechanical Designer

• Work closely with concept designers, project managers, and account executives to produce technical drawings for
prototypes and production.
• Use CAD software such as Autocad and Vellum to develop CAD drawings from conceptual stage to manufacturing stage.
• Use 3D modeling software such as Form-Z, Solidworks and Cinema 4D to create 3D models and renderings.
• Compose instructional materials utilizing Adobe Illustrator and Adobe Photoshop for building and manufacturing displays.
• Develop signage and create comps of said signage using print processes and vinyl cut materials.
• Engineer packaging for displays and fixtures to be shipped in.

Oct 2005 - Dec 2007
 

Education 

San Francisco State University, San Francisco, CA, US, BArch, Industrial designer

Studied the creative science program for industrial design.

Oct 2002 - May 2005
 

Areas of Specialization 

Skills 



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