Concept : Alexandra Mor’s jewelry embraces femininity, but makes bold statements, and exudes confidence without shame. It is this balance between simplicity and extravagance that was used when designing this space. The designs combine old world’s craftsmanship with new world glamour. There was a conscious effort to celebrate the individual as Mor’s pieces reveal. By using a sweeping curve against straight lines not only reflected the masculine versus feminine traits within the pieces but also help to create a journey throughout the store. The pieces were the statement of the design, and the palette and materiality were used to enhance the pieces rather than distract.
Scope : 3,438 SF Retail Store and Cafe
Media : Sketchup, Kerkythea, Autocad, Photoshop, Illustrator
Status: School Project
Location: Boston, MA, US
My Role: Designer, renderer, drafter