Daniel Ayala Serrano

Daniel Ayala Serrano

Seville, ES



Architect connecting Tech, Cities & Gov. Consultant in Urban Digital Projects. Editor & Co-founder of Recolectores Urbanos.

With strong experience in the field of design, I combine my work as an architect with the development and consulting in Social Media and Community Management in projects such as La Ciudad Viva (Andalusian Regional Goverment)

Extrovert, curious, enterprising and passionate about innovation, trying to move my creative spirit and a way of disruptive thinking to all teams and projects that I develop.



Recolectores Urbanos, Seville, ES, Chief Information Officer

I’d like to say that work “to achive a innovative company through information and comunication technologies”.

Develop strategies to achive the company’s objetives through IT.

Supervise the Design of Servicies & Product Development in coordination with I+D+i department of the company. I supply competitors’ reports, compatible tecnologies and new uses of technology.

Manage a staff in charge of technology, communication and design providing technical and administrative guidance and evaluating staff performance to the company.


- Provide a trategic and ambitious vision about IT that enhance the strategies’ business and generate income to the company.
- Anticipate the evolutionary pathways of new technology and the imagination to identify new uses of information and technology.
- Provide strategic direction for the company in information technology field, including research into emerging technology. Prioritize investments in technology.
- Coordinate and direct projects, resources, services, personnel and communications to meet company technology needs.
- Provide effective leadership and direction to assigned staff including such actions as selecting, training and developing staff.

Mar 2013 - Mar 2014

Consejería de fomento y vivienda, Junta de Andalucía., Seville, ES, Digital Content General Director

I promotes from my previous position to a position of greater responsibility.

I lead the communication department of the project. Also I was head of organization and diffusion of events and conferences.

Jun 2011 - Mar 2013

Consejería de fomento y vivienda, Junta de Andalucía., Seville, ES, Coordinator & Developer

I've worked developing the project "The Living City" in Andalusian Regional Goverment.

I've worked as Communication Manager designing, planning and management the Digital Identity.

Other works developed:

- Community Management. Managing web site and blog. Web analytics.
- Organization and diffusion of events and conferences. {International Conference The Living City as urban, Quito (Ecuador) 2009. International Conference The Living City, Seville 2008}

May 2008 - Jun 2011

Afarq Architects, Seville, ES, Architect

Mar 2006 - May 2008

Consejería de fomento y vivienda, Junta de Andalucía, Seville, ES, Coordinator in secretary's office of Neigbourhood Forum

Organization and diffusion of Neigbourhood Forum, event promoted by Andalusian Regional Goverment.

Management of webpage.

Jan 2006 - Mar 2006


Ohio University, Ohio, TX, US, Tech in City

Tech in City, Urbanism, Technology & Architecture, Online Course

Advanced undergraduate/early graduate course covers how sensors, networks and engagement work together to create realtime, technologically enhanced cities.

Apr 2013 - Jun 2013

Escuela Técnica Superior de Arquitectura de Sevilla (ETSAS), Seville, ES, MArch, Sustainable Architecture and Cities

Sep 2006 - Feb 2008

Escuela Técnica Superior de Arquitectura de Sevilla (ETSAS), Seville, ES, BArch, Architecture

Completed a five year generalized architectural degree.

Sep 1998 - Jan 2006


Competition for Contemporany Architecture Fondation's Management, 1st Place

FACx5 won the competition for Fondation's management.


Holcim Award | The Best Final Degree Project in Architecture, 3rd Place


Areas of Specialization 


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