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Calina Prudente

Calina Prudente

New York, NY, US

 

About 

I am a graphic designer with creative design, project management, and communication skills. I am a very hard worker and a very quick learner that takes initiative and can get the job done.

 

• Package designer for consumer products and very well versed in staying true to a brand identity + voice. Highlighting on creativity, strong typographic & information hierarchy knowledge + much attention to detail. No stranger to working in a very fast paced environment.

• Experience in strategical thinking + design concepts for additional brand product lines. Focus on consumer research + cultural understanding, as well as category awareness + worldwide regional insight.

 

• Very well versed in project management after managing 2 global brands. Accustomed to constant communication with global marketing + franchise teams on brand project progresses, timing + adherence to timelines, approvals + revisions, troubleshooting project obstacles, and establishing a partnership with all business partners from marketing + franchise to regulatory + legal.

• Background in communicating with third party pre-press. Expressing different limitations, problem prevention, + details to look out for + double check. Experience with reviewing wet-proofs, chromalins, + matching draw downs. Exposure to printing on different surfaces + different print substrates. Print production knowledge.

 

• Expertise in editorial & layout design. Grid systems, photography layout, + consistency. Knowledgable on text flow, setting, + layout. Multiple page books (+200) with information design, information layout, and book structure.

Elsewhere:

Employment 

Johnson & Johnson, New York, Graphic Designer

• Spear-heading Neutrogena Cosmetics package design.
• Maintaining Neutrogena Cosmetic fixturing design and graphics for point of sales.
• Conceptual + package design for luxe natural ingredients brand Korres, from Skincare + Bodycare to color cosmetics + fixturing graphics for Sephora.

Mar 2012 - current
 

M.A.C Cosmetics, New York, Freelance Graphic Designer

• Collaborated and designed in–store visuals such as lifesize window displays & luxury make–up risers across seasonal collection.
• Worked on consumer mailers for specific collections consistent with seasonal campaign.
• Designed logo lock–ups for the branding of collection names.

Mar 2012 - Mar 2012
 

Johnson & Johnson, New York, Graphic Designer

Responsible for the creative execution of integrated projects and initiatives from concept to production. Worked independently, handling many projects at one time, and collaborated in a team environment led by a Design Manager or Design Director.
• Managed a brand & executed on multiple projects globally with critical deadlines.
• Utilize knowledge of design and cultural trends to guide solutions.
• Communicate & present design concepts & ideas to global & regional partners.
• Participated in strategical thinking and research for conceptual packaging of anew sub-brand.

Jan 2011 - Dec 2011
 

St. John's University, Queens, NY, Student Graphic Designer

• Worked in a small group to conceptualize & design short motion graphic pieces that educated freshmen students about the consequences of alcoholic consumption.
• Designed webfronts for the campaign website.
• Carried out print production procedures: prepared files for pre-press, sent files to print shop, and was in contact with printeremployees when problems arose.
• Worked within a small design group to reach decisions on what was to be presented to University clients.

Jun 2009 - Dec 2010
 

Melangerie Inc., Brooklyn, NY, US, Graphic Design Intern

• Designed print collateral for clients suchas bespoke paperie, gifts, printables, mailers, memorabilia & identity.
• Worked in a small design atmosphere &participated in creative meetings to discuss project & concept ideas.
• Researched extensivley for projects &sourcing materials for custom packaging.

Jan 2010 - May 2010
 

Education 

St. John's University, Queens, NY, Bachelors, Graphic Design Intern

Completed a BFA in Graphic Design with design courses geared towards typography, layout design, conceptual thinking, packaging, motion graphics, and web.

Sep 2008 - Dec 2010
 

School of Visual Art, Basel, Basel, Switzerland, Summer Program

Took 3 courses which consisted of: Typography Design, Poster Design, and Inquiry by Design

Jun 2010 - Jul 2010
 

Drexel University, Philadelphia, PA, US, Engineering

Started out as an engineering major and then switched over and started taking course work towards a graphic design degree

Sep 2006 - Jun 2008
 

Skills 



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