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    This Your Father's License

    Orhan Ayyüce Feb 3 '14 15

    THIS IS YOUR FATHER'S LICENSE

    Architects are highly intelligent people. They are the members of a noble profession who in dictionaries referred as master builders.

    They are taught and talk a specialized language, they have skills to design and visualize three dimensionally, and intern long years to be called as “architects” after passing series of examinations in order to legally practice “architecture.”

    I am an architect, thanks to membership fee paying institution I work for, an AIA member, and over the years I have gone through all those rigorous checkpoints to get there.

    I can legally design any building from houses to skyscrapers, sign and seal the drawings of those buildings, taking full responsibility of their design.

    My professional training and expertise almost guarantees that they won't fail under most circumstances and I am the captain of the team consisting of many hardhat wearing professionals and builders who ask questions about the building under construction and look at me for answers. Without me there is no art in spaces and without me there is no nobility to buildings.

    My work is a reflection of the technology which is constantly changing and I also need to know all about the society whom I design for which is also changing constantly.

    That is why every two years I must study and pass the continuing education tests in order to keep my professional license renewed and current. It is a legal requirement to keep architects knowledgeable about new generations of people and their values, new technologies and new laws regarding building usage, assuring the safety of the public and the health of the occupants. That knowledge is there to help us create sound and firm solutions for their workplaces, lifestyles and nesting needs.

    This carefully designed short training and following test (not revealing test part of course) provides us with eye opening information on the younger generations, keep us responsive to the emerging markets and with our design expertise to serve them. This education, therefore, leaves us with less guesswork and more with solid know how, research and study. It is hard and sometimes frustrating, but you must leave your knee jerk reactions aside to take it all in and really expand your reaching out to this unique generation.

    This photo commentary brings to its readers an annotated and interactive version of this key knowledge to successfully implement design for the current markets and people who are in a position to buy our services. It also satisfies portion of our continuing education requirements. It partially satisfies a never ending thirst for knowledge in this elite profession and mother of all arts.

    Please proceed and carefully consider: our target learning group GENERATION Y aka “Gen Y”

     

     

     
    • 15 Comments

    • Quondam
      Feb 3, 14 9:47 am

      "In the future, all education will be an advertisement."

      Donna SinkDonna Sink
      Feb 3, 14 9:50 am

      "Got a deal on a Russian husband!"

      So, so funny and smart, Orhan. Love it.  Now go get re-energized at a bike-in coffeeshop and make some sales!

      Quondam
      Feb 3, 14 9:50 am

      "In the future, every generation will be defined by product placement."

      curtkram
      Feb 3, 14 12:35 pm

      i am going to take this course and be 1 ceu closer to the 20 more i need in the next few months.  thanks orhan!

      you know, gen y likes smaller handmade shit because they have no money and no earning potential.  they don't stay in jobs they don't like because they have little to no incentive.  no raises and constant fear of layoffs.  i think the cabinet makers should at least touch on some of the darker side of being gen y.  if they want gen-y to buy better cabinets, they're going to have to find a way to create better jobs for them.  or market to the rich kids living off their parent's money.

      -gen x, leed bd+c

      Donna SinkDonna Sink
      Feb 3, 14 12:42 pm

      Excellent point, curt, and one that was not covered in the seminar! Perhaps you should be writing online CEU courses? I'd take them for sure!

      Orhan AyyüceOrhan Ayyüce
      Feb 3, 14 12:58 pm

      sorry i forgot this one. a lone image in the lecture. it has been added.

      Orhan AyyüceOrhan Ayyüce
      Feb 3, 14 3:58 pm

      Quondam, there are large architectural offices of high corporate nature co-teaching studios and recruiting in real time by bank rolling architecture school design studios. Your comments are right on.

      toasteroven
      Feb 3, 14 5:31 pm

      Thanks Orhan - I have been in a coma for the past 15 years and had no idea where the kitchen remodeling market was heading.  Glad to hear that it's still clean lines.

      Orhan AyyüceOrhan Ayyüce
      Feb 3, 14 10:34 pm

      I doubt they are doing it themselves but I would like to talk to America's most famous architects if they have passed this exam to renew their license? It would be informative to know what Frank Gehry thinks of "clean lines" or Mayne and Meier will make of "trailblazing"? Peter Eisenman?

      I wonder what generation "Y" themselves think about these descriptions?  

      toasteroven
      Feb 3, 14 11:16 pm

      and speaking of generational stereotypes, here's something from 1992:

      The Thirteeners.

      Quondam
      Feb 4, 14 11:08 am

      advertise 1a: to make known to (someone) : give notice to : INFORM, NOTIFY   2 : to make generally known : call atention to : give notice of a: to give publicity to b: to make conspicuous c: to give public notice of

      educate 2a: to develop (as a person) by fostering to varying degrees the growth or expansion of knowledge, wisdom, desirable qualities of mind or character, physical health, or general competence esp. by a course of formal study or instruction b: to train by formal instruction and supervised practice esp. in a trade, skill or profession c: to provide with information : INFORM d: to bring about an inprovement in or refinement of

      indoctrinate 1a: to give instructions esp. in fundamentals or rudiments b: to imbue or make markedly familiar (as with a skill) 2: to cause to be impressed and usu. ultimately imbued (as with a usu. partisan or sectarian opinian, point of view, or principle)


      today's [AIA continuing] education 1a? a pot-luck stew b? one size (of the above) fits all

      Orhan AyyüceOrhan Ayyüce
      Feb 4, 14 3:59 pm

      The Thirteeners is a great essay thanks toaster I will read it more carefully in the plane. Obvious theory is that markets work very well with these stereotypes. TV ads and niche stations, press and closer to us, built environment, show the whole structure of categorization. Everything is sorted out and manipulated. Data is the new order. Products targeting surplus income from different generational groups, gender, ethnicity to name a few. 

      This is not your mother's kitchen was the only socially based course here. ​What would be a better social issue based continuing ed course for architects? Can we design one here?  

      Orhan AyyüceOrhan Ayyüce
      Feb 4, 14 4:38 pm
      Fruehling
      Feb 14, 14 1:24 pm

      "Gen Y" Here, I guess. Orhan, I feel like these slides are "Gen X" description of my generation.  I don't want clean lines and open spaces. I Just want CLEAN. The way "Gen X" Apparently left their college rentals the college dorms - no shower was clean enough. My Ideal home/kitchen is whatever the opposite of what i dealt with in college.

      Quality over quantity? yes, I am tired of my ikea furniture slowly becoming a pile of kindling.

      Social shopping? I think my generation is more about speed and efficiency than that suggests. Not facebook.com for reviews- amazon and camelcamelcamel.com 

       

      There is so much more to pick on here. alas  I am at work.

       

      Social Issues CEU?

      How about Privacy and Personal Space in Courthouse/ airport Design?

      Kitchen Equipment - apropriate cooking exhaust requirements for various cooking styles, and the building codes that make them illegal?

      curtkram
      Feb 19, 14 10:43 am

      how about privacy in retail space?  once credit cards and cell phones have rfid tags, so when you walk in the door the retailer can scan you and personalize advertising based on your latest web searches, maybe we'll need a break from that?

      a nice little relaxing nook set aside for those who just want a quick break away from it all.  maybe a faraday cage; no information in, no information out.

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Archinect Senior Editor Orhan Ayyuce is blogging his thoughts, impressions and provocations.

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