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Alicia Arlow, Affiliate AIA

Alicia Arlow, Affiliate AIA

Escondido, CA, US

 
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About 

Detail-driven, creative and tech-savvy A/E/C Marketing Professional.

Specialized in marketing services for architects, interior designers, real estate developers, and creative retailers/entrepreneurs.

Precise, full-service marketing services available full-time, part-time, or on a contract basis. Maybe you've expanded, started a new product or division and want to bring in new clients, send out more RFP/RFQ responses, apply for more awards. I also enjoy styling and managing your firm's final photography of completed projects, social media, blog/content, and coordinating public relations, speaking engagement, or event opportunities.

Elsewhere:

Employment 

Arlocreative, Virtual, Owner/Consultant

Marketing, strategy and business development for A/E/C and Creative Design Companies: Social Media, E-Marketing, Web Design + Development, Graphic Design, RFP Graphic Design/Layouts, streamlined marketing department management, building signage, press and award entries.

Serving clients across the West Coast for over 10 years.

WEB DESIGN + DEVELOPMENT: web, blog and e-commerce design, programming, development, site maintenance, custom Search Engine Optimization (SEO).

E-MARKETING: social media integration and management (ROI), targeted email campaigns, identity, strategy.

GRAPHIC DESIGN, PHOTOGRAPHY, PUBLIC RELATIONS and EVENT MANAGEMENT: full-service, inquire for additional details

OTHER DESIGN SERVICES: branding, retouching, photo styling.

Feb 2010 - current
 

Koning Eizenberg Architecture, Santa Monica, Marketing Director

Management of in-house marketing department for award-winning architecture firm.

Public Relations, RFP/RFQ responses and managing new business development leads, Social Media growth management and post writing, consultation on technical aspects of new website and blog integration/development, liason for lectures and conferences, design award and competition tracking and submissions, coordinating photo shoots and rights management, leading weekly marketing meeting and managing all other marketing topics for four principals.

May 2012 - Aug 2012
 

Marmol Radziner, Los Angeles, CA, US, Marketing Design Manager

Management of full-service in-house Marketing Department: graphic design, web design and creative services for award-winning, design+build architecture firm and subareas of Interior Design, Construction, Landscape, and additionally for their prefab entity, Marmol Radziner Prefab.

Graphic design and production for all print and sales collateral, company identity, design and management of award submissions and press, RFP/RFQ layouts and development, advertising design and coordination, design, production and management of 3 websites, a company blog and social media connections. Designed over a dozen winning architectural/product/landscape/interior design awards.

Marketing services and business development for new client business and new product lines, trade show design and development (Dwell on Design, AltBuild Show), art direction and stylist of interior and exterior architectural photo shoots, liason to outside public relations firm and incoming local and national press contacts (print and media), and successfully managed digital and visual archives of all marketing materials.

Oct 2005 - Jan 2010
 

Areas of Specialization 

Skills