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Alicia Arlow, Affiliate AIA

Alicia Arlow, Affiliate AIA

Venice, CA, US

 

About 

Detail-driven, creative and tech-savvy A/E/C Marketing Professional. Expert in Social Media growth and brand awareness, Email Marketing Campaigns, SEO, and Web Design + Development.

Specialized in STRATEGY and GROWING BUSINESS AND AWARENESS for architects, interior designers, construction firms, and creative companies. My umbrella of marketing management and creative strategies combined with real nuts and bolts design production experience give me an edge in the design marketplace. I know small business, as well as process-based and service-based businesses.

Precise, full-service design and web services available full-time, part-time, or on a freelance basis. Expand business categories or start a new product, bring in more clients, send out more RFQ responses, apply for more awards. I also enjoy styling and photographing your firm's projects -- in-progress stories for social media and high-end final photography for public relations opportunities.

Elsewhere:

Employment 

Arlocreative, Venice, CA, US, Director of Marketing

Marketing, strategy and business development for A/E/C and Creative Design Companies: Social Media, E-Marketing, Web Design + Development, Graphic Design, RFP Design and Responses, streamlined marketing department management, press and award entries.

WEB DESIGN + DEVELOPMENT: web, blog and e-commerce design, programming, development, site maintenance, custom Search Engine Optimization (SEO).

E-MARKETING: social media integration and management (ROI), targeted email campaigns, identity, strategy.

GRAPHIC DESIGN, PHOTOGRAPHY, PUBLIC RELATIONS and EVENT MANAGEMENT: full-service, inquire for additional details

OTHER DESIGN SERVICES: product development, branding, retouching, photo styling.

Mar 2010 - current
 

Koning Eizenberg Architecture, Santa Monica, Marketing Director

Management of in-house marketing department for award-winning architecture firm.

Public Relations, RFP/RFQ responses and managing new business development leads, Social Media growth management and post writing, consultation on technical aspects of new website and blog integration/development, liason for lectures and conferences, design award and competition tracking and submissions, coordinating photo shoots and rights management, leading weekly marketing meeting and managing all other marketing topics for four principals.

May 2012 - Aug 2012
 

Marmol Radziner, Los Angeles, CA, US, Marketing Design Manager

Management of full-service in-house Marketing Department: graphic design, web design and creative services for award-winning, design+build architecture firm and subareas of Interior Design, Construction, Landscape, and additionally for their prefab entity, Marmol Radziner Prefab.

Graphic design and production for all print and sales collateral, company identity, design and management of award submissions and press, RFP/RFQ layouts and development, advertising design and coordination, design, production and management of 3 websites, a company blog and social media connections. Designed over a dozen winning architectural/product/landscape/interior design awards.

Marketing services and business development for new client business and new product lines, trade show design and development (Dwell on Design, AltBuild Show), art direction and stylist of interior and exterior architectural photo shoots, liason to outside public relations firm and incoming local and national press contacts (print and media), and successfully managed digital and visual archives of all marketing materials.

Oct 2005 - Jan 2010
 

Education 

Minneapolis College of Art and Design, Minneapolis, MN, US, Bachelors, Media Arts

BFA, Media Arts: Emphasis in Photography; Minor in Design (surface, furniture, 2D, 3D, graphic, animation, web design)

Activities and Societies: Student Government Executive Committee Member - 2 years

Aug 1993 - Mar 1997
 

Areas of Specialization 

Skills 



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